Tag Governance: A Framework for Governing Your Digital Analytics and Marketing Tags

September 6, 2018 | Clint Eagar | Blog Post

Thousands of analytics and marketing tags on your site make collecting data possible. Use this tag governance framework to rein in an unruly implementation.

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2018 Digital Analytics & Data Governance Report: The Top 7 Insights

April 18, 2018 | Jack Vawdrey | Blog Post

Earlier this year, ObservePoint conducted its 2018 Digital Analytics & Data Governance Survey. View the top responses and insights here.

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All You Need to Know About Web Tags

November 21, 2017 | Clint Eagar | Blog Post

This post discusses the basics of web tags and tag management. Discover what web tags are, how they work and what advantages they offer to digital marketers.

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Find Money-Making Insights in Your Data

October 25, 2017 | Jack Vawdrey | Blog Post

This article discusses how companies can combine multiple data sources to unlock the entire customer story for more actionable, money-making insights.

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Digital Intelligence: The Strategy for Engagement Success

October 5, 2017 | Jack Vawdrey | Blog Post

This article discusses the importance of constructing a digital intelligence architecture in your organization to delight the empowered customer.

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Our Investors Love Data Governance, $19M Worth

December 12, 2016 | Chris Baird | Blog Post

High-quality, actionable data fuels effective decision-making. Bad data, on the other hand, results in misinformed business strategy with dangerous repercussions.

That’s why investors like us.

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How to Sell Your Boss On a Digital Data Layer

October 31, 2016 | Kara Frazier | Blog Post

This article explains what a data layer is, why it is necessary and how to convince your boss that your organization needs one.

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Finding, Hiring and Keeping a Data Analyst

October 28, 2016 | Jack Vawdrey | Blog Post

This article addresses the struggle that many companies experience in finding and hiring new data analysts.

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Keep It Simple with Google Analytics

October 24, 2016 | Jack Vawdrey | Blog Post

This article explains some of the functional benefits of using Google Analytics.

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5 Tips to Hire the Right Data Governance Leader

September 28, 2016 | Mackenzie Knapp | Blog Post

This article goes over two tips in five discussing some of the pitfalls of hiring data governance leaders.

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How Tag Management and Data Quality Boost Digital Intelligence

December 8, 2015 | Kara Frazier | Blog Post

This article discusses the connection between tag management and data quality. Find out how both processes are implemented and enforced to maximize your digital marketing efforts and budget.

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The Case of the Tags That Said Too Much

June 26, 2014 | Alan Feuerlein | Blog Post

This article expounds on the relationship between large tags and bad data. Learn why these tags can cause bad things to happen to digital analytics data.

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How to Use TagDebugger™

May 22, 2014 | Brad Perry | Blog Post

This article briefly explains why Tag Debugger from Observe Point is the easiest way to keep an eye on digital analytics. Learn how to get Tag Debugger and start using it today.

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