The Top 10 Third-Party Mobile SDKs for iOS

August 23, 2017 | Sun Sneed | Blog Post

This article outlines the top 10 third-party mobile SDKs used in the mobile app world, giving descriptions of each platform as well as the development requirements.

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Mobile App Analytics Building Blocks

The Mobile App Analytics Guide for Mobile Product and Marketing Teams

August 9, 2017 | Sun Sneed | Blog Post

This extensive guide discusses the various mobile app analytics platforms and how they should be incorporated into a mobile analytics strategy.

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Mobile App Testing Strategy: Ensure Mobile App Success in 7 Steps

June 22, 2017 | Sun Sneed | Blog Post

This article discusses 7 steps for developing a successful mobile testing strategy, a critical key to success for agile development teams.

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The Value of Cross-Device Analytics in a Multi-Device World

May 30, 2017 | Jack Vawdrey | Blog Post

This article introduces the topic of cross-device analytics, describing why it’s necessary to track user behavior across devices.

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How to Champion Your Mobile App Analytics Implementation

May 29, 2017 | Jack Vawdrey | Blog Post

This article discusses the important of implementing robust mobile app analytics to gather data about user behavior in your mobile application.

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Building a Customer Lifecycle for Mobile Applications

May 26, 2017 | Jack Vawdrey | Blog Post

This article discusses some of the frustrations mobile app marketers experience when pushing fickle mobile app users through the customer lifecycle.

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How Mobile Marketers Should Respond to Increased Mobile Connectivity

May 25, 2017 | Jack Vawdrey | Blog Post

This article introduces the topic of how mobile marketers should respond to the increasing connectivity among consumers—with consumers on 5 devices or more.

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Good Fences Make Good Customers: The Art of Mobile Geofencing

May 24, 2017 | Jack Vawdrey | Blog Post

This article discusses the role of geofencing in triggering real-time, location-based marketing campaigns and the corresponding value of those campaigns.

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A Practical Strategy for Mobile App Analytics

May 23, 2017 | Jack Vawdrey | Blog Post

This article discusses the importance of creating a meaningful mobile app analytics strategy to optimize the user experience.

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