GDPR: The Best Reason to Review Your Mobile SDKs

November 17, 2017 | Connor Schultze | Blog Post

This article discusses how companies should evaluate their mobile SDKS and third-party SDK vendors to ensure compliance with the upcoming GDPR regulation.

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The Top 10 Third-Party Mobile SDKs for iOS

August 23, 2017 | Sun Sneed | Blog Post

This article outlines the top 10 third-party mobile SDKs used in the mobile app world, giving descriptions of each platform as well as the development requirements.

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Mobile App Analytics Building Blocks

The Mobile App Analytics Guide for Mobile Product and Marketing Teams

August 9, 2017 | Sun Sneed | Blog Post

This extensive guide discusses the various mobile app analytics platforms and how they should be incorporated into a mobile analytics strategy.

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Mobile App Testing Strategy: Ensure Mobile App Success in 7 Steps

June 22, 2017 | Sun Sneed | Blog Post

This article discusses 7 steps for developing a successful mobile testing strategy, a critical key to success for agile development teams.

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The Value of Cross-Device Analytics in a Multi-Device World

May 30, 2017 | Jack Vawdrey | Blog Post

This article introduces the topic of cross-device analytics, describing why it’s necessary to track user behavior across devices.

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How to Champion Your Mobile App Analytics Implementation

May 29, 2017 | Jack Vawdrey | Blog Post

This article discusses the important of implementing robust mobile app analytics to gather data about user behavior in your mobile application.

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Building a Customer Lifecycle for Mobile Applications

May 26, 2017 | Jack Vawdrey | Blog Post

This article discusses some of the frustrations mobile app marketers experience when pushing fickle mobile app users through the customer lifecycle.

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Good Fences Make Good Customers: The Art of Mobile Geofencing

May 24, 2017 | Jack Vawdrey | Blog Post

This article discusses the role of geofencing in triggering real-time, location-based marketing campaigns and the corresponding value of those campaigns.

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A Practical Strategy for Mobile App Analytics

May 23, 2017 | Jack Vawdrey | Blog Post

This article discusses the importance of creating a meaningful mobile app analytics strategy to optimize the user experience.

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Mobile App Analytics: Big Data from Small Devices

September 8, 2016 | Sun Sneed | Blog Post

This article discusses the importance of considering the entire lifecycle of a user when creating metrics for your mobile app analytics.

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5 Tips to Bulletproof Your Mobile App and Web Analytics

September 2, 2016 | Matthew Maddox | Blog Post

This articles explains 5 tips for creating a bulletproof mobile app and web analytics implementation.

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Mobile App Metrics That Keep Your App From Churning Like 90% Do

February 8, 2016 | Chelsi Linderman | Blog Post

This article discusses the importance of mobile app analytics to gauge the value an app offers consumers. Find out about the app customer lifecycle and how to measure what really matters.

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2016 Mobile Analytics Trends—Are You Ready?

January 4, 2016 | Rob Seolas | Blog Post

This article explains how the mobile app revolution will play out across nine top mobile analytics trends. Find out if you’re ready this year for the changing world of mobile app analytics.

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