How to Champion Your Mobile App Analytics Implementation

May 29, 2017 | Jack Vawdrey | Blog Post

This article discusses the important of implementing robust mobile app analytics to gather data about user behavior in your mobile application.

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Building a Customer Lifecycle for Mobile Applications

May 26, 2017 | Jack Vawdrey | Blog Post

This article discusses some of the frustrations mobile app marketers experience when pushing fickle mobile app users through the customer lifecycle.

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How Mobile Marketers Should Respond to Increased Mobile Connectivity

May 25, 2017 | Jack Vawdrey | Blog Post

This article introduces the topic of how mobile marketers should respond to the increasing connectivity among consumers—with consumers on 5 devices or more.

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