Thinking about a Web Analytics Audit? Consider These 5 Questions

August 16, 2018 | Clint Eagar | Blog Post

Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.

Read More
Business man in panic over broken analytics and marketing tags

How Analytics and Marketing Tags Break

May 9, 2018 | Clint Eagar | Blog Post

Websites are meant to be dynamic, but the rapid changes often result in broken tags. Learn what a broken analytics tag is and how you can better prevent it.

Read More

The Top Google Analytics Use Cases

April 11, 2018 | Charles Farina | Blog Post

Google Analytics is the most readily available web analytics solution on the market. Learn the top Google Analytics use cases for

Read More
Man writing with a laptop beside him

7 Best Practices for Building Your Tag Management Plan

March 7, 2018 | Jason Call | Blog Post

Discover best practices for building a tag management plan. Find out what makes the difference for digital marketers configuring a website tagging strategy.

Read More

Tag Auditing Tools: What They Are and Why You Need One

February 28, 2018 | Jason Call | Blog Post

Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.

Read More

How to Check Your Analytics Tags Are Working with a Tag Debugger

February 22, 2018 | Matt Thomas | Blog Post

This article discusses the best way to check analytics tags using ObservePoint’s free, unlimited tag debugging solution: TagDebugger™.

Read More
Papers with graphs on work desk

10 Tips for Presenting Data

January 18, 2018 | Michele Kiss | Blog Post

This article outlines ten tips for presenting data so that stakeholders can understand and make decisions off of data in analytics reports.

Read More

Building a Sustainable Analytics Infrastructure for Your Big Data Efforts

October 12, 2017 | Jack Vawdrey | Blog Post

This article discusses the importance of building sustainable analytics to gain real insights over a long period of time while efficiently using resources.

Read More

Preparing Your Analytics for a Stress-Free Black Friday & Cyber Monday

October 12, 2017 | Matthew Maddox | Blog Post

This article discusses 10 steps to get your house in order when preparing your analytics for the influx of shopper traffic during the holiday season.

Read More

Building Custom Dimensions and Metrics for Your Analytics

September 27, 2017 | Matthew Maddox | Blog Post

This article discusses the process of turning business objectives into business requirements and KPIs, and the importance of custom dimensions and metrics.

Read More
a magnifying glass over the word "audit"

Tag Auditing Best Practices for High-Quality Analytics Data

September 22, 2017 | Matthew Maddox | Blog Post

Tag audits give greater visibility into the performance of your marketing and analytics tags. Apply these tag auditing best practices to your own website.

Read More

Determining the Optimal Size for a Website Audit

September 7, 2017 | Ken Holladay | Blog Post

This article discusses the importance of using sample audits instead of a site-wide website audit to validate analytics and marketing tags.

Read More

Web Analytics: Start with the “Why” Before the “What”

August 16, 2017 | Matthew Maddox | Blog Post

This article discusses the common pitfall or rushing into your web analytics implementation without first establishing what you hope to accomplish and why.

Read More
Rolled up paper blueprints rest on top of a large blueprint

What’s Wrong with Your Solution Design Webinar

September 23, 2016 | Chris Baird | Blog Post

Is your solution design reference up-to-date? Is it reliable? Has it even been created? Check out this upcoming webinar to fill the holes in your data governance documentation.

Read More
close-up of someone working on laptop with blueprints displayed on the screen

7 Steps to Set Up Your Web Analytics Solution Design

August 24, 2016 | Jason Call | Blog Post

This article walks through the steps of how to create a solution design for a more effective data governance program in your web analytics implementation.

Read More
Empty Conference Room

Data Governance Councils: The Web Analytics Governing Body

August 19, 2016 | Jason Call | Blog Post

This article explains the importance of creating a data governance council and how it can ensure you get the most out of your web analytics implementation.

Read More
small, red screwdrivers next to screws set against a black background

The Biggest Web Analytics Mistakes You Didn’t Know You Were Making (Part 3)

August 11, 2016 | Matthew Maddox | Blog Post

This article addresses the common mistake of trying to use a secondary analytics tool to try and validate a primary tool.

Read More
A laptop sits in front of a wall displaying graphs and bars

The Biggest Web Analytics Mistake You Didn’t Know You Were Making (Part 2 of 3)

August 4, 2016 | Matthew Maddox | Blog Post

This article addresses the common mistake of trying to use a secondary analytics tool to try and validate a primary tool.

Read More
Exhausted man at computer rubbing his forehead

The Biggest Web Analytics Mistake You Didn’t Know You Were Making (Part 1 of 3)

August 2, 2016 | Matthew Maddox | Blog Post

This post discusses the pitfalls of a common web analytics practice, using a free solution to validate data collected by a premium solution.

Read More
a rusty, old ship tipping over on the ocean

Prevent Analytics Data Leakage Before Your Data Privacy Sinks

April 27, 2016 | Adam Gilbert | Blog Post

This article outlines the dangers of modern data leakage and potentially harmful scenarios that may be encountered. Learn how a tag audit can more efficiently find these leaks and keep data secure.

Read More
Apollo moon landing image with astronaut standing next to American flag

To the Moon and Back: Audit Data Collection Regularly (Part 4 of 5 Data Quality Survival Tips Series)

April 14, 2016 | Adam Gilbert | Blog Post

This article illustrates the importance of having a strategy when it comes to data collection audits. Learn when the proper time is to audit, and why this process ensures better data quality.

Read More
black and white image of waves crashing against a desert shore

Data Quality Assurance – Your Life Preserver (Part 3 of 5 Data Quality Survival Tips Series)

April 6, 2016 | Adam Gilbert | Blog Post

This article explains how data quality assurance can help keep you from drowning. Find out why data quality is a journey rather than a destination, and how to be able to trust the data you present.

Read More
a brightly lit yellow tent sits in front of the night sky

How to Define Governance for Your Data Quality Management (Part 2 of 5 Data Quality Survival Tips Series)

February 25, 2016 | Adam Gilbert | Blog Post

This article explains why data can fall by the wayside, even when we have the knowledge and training to be prepared for anything. Find out why data quality is dependent upon defining your data governance.

Read More
a red life preserve hands on a wall of wooden planks

5 Points for Data Quality Survival Series (Part 1 of 5)

February 17, 2016 | Adam Gilbert | Blog Post

This article focuses on the importance of promoting your data quality owner. Find out how to know a data quality owner when you see one and why they have such a crucial role.

Read More
a hand holding a smoking gun set against an orange background

Web Analytics: The Good, The Bad, & The Ugly

August 22, 2015 | Kara Frazier | Blog Post

This article illustrates why more isn’t always better when it comes to web analytics. Best practices are given, so learn how to maneuver the good, the bad, and the ugly.

Read More
Data Quality Management Process header features metal welding

Data Quality Management Process Part 2: Segmentation Techniques

November 2, 2014 | Brad Perry | Blog Post

This article focuses on segmentation techniques and three steps to building your audit segmentation/simulation targeting plan. Learn this web analytics best practice and improve your data quality.

Read More
a header with a gavel in front of a grey background

Defining Governance for Data Quality

September 30, 2014 | Brad Perry | Blog Post

This article discusses the importance of governance for data quality, and the need for tag management. Also, see what three key processes data collection best practices revolve around.

Read More