Learn. Share. Explore.

Park City, Utah. September 17-20, 2019

Agenda

Click each + to view specific session details.

Tues. Sept 17th

Training Day

Wed. Sept 18th

Day 1

Thurs. Sept 19th

Day 2

Fri. Sept 20th

Brunch/ Departure

12:00 pm

ObservePoint for Beginners

2:00 pm

Break

2:30 pm

Introduction to CampaignAssurance

4:00 pm

Hotel Check In

6:00 pm

Registration & Welcome Reception at Daly's Pub

7:30 am

Breakfast

8:30 am

Opening General Session

10:00 am

Breakouts

Beginner Trail

If you're brand new or have limited experience using ObservePoint, these sessions will help you get started.

BYOC: WebAssurance - Web Audit Setup

Expert Trail

If you're an experienced user of ObservePoint, these sessions will dive deeper and help you prepare for the ObservePoint Certification Exam.

Governing Your Analytics and Marketing Tags at Scale

Trail Blazers

In these customer-led sessions, see how some of ObservePoint's most avid users are improving QA processes and validating their data in order take their data-driven efforts to the next level.

Pixel Perfect Implementation

Gear Review

See what some of our closest partners and sponsors are working on and how they can assist with your analytics and digital marketing initiatives.

Digital Analytics Hacks for the Masses

Campfire Lounge

Schedule one-on-one meetings with your ObservePoint Consultant or network with peers in the Campfire Lounge.

Schedule meetings at your convenience.

11:00 am

Breakouts

Beginner Trail

BYOC: WebAssurance - Reports and Rules

Expert Trail

Perfecting Release Validation: Catch Errors Before They Destroy Your Data

Trail Blazers

Analyzing Approaches to Remediating Unapproved Tags Found on your Sites

Gear Review

Several Archetypes Walk into a Bar...

Campfire Lounge

Schedule meetings at your convenience.

12:00 pm

Lunch

1:00 pm

Breakouts

Beginner Trail

BYOC: WebAssurance - Web Journeys

Expert Trail

Take Back Your Time: How to Automate Even More With ObservePoint

Trail Blazers

Setting up for Success with ObservePoint

Gear Review

Justifying the Investment in Analytics

Campfire Lounge

Schedule meetings at your convenience.

2:00 pm

Breakouts

Beginner Trail

BYOC: LiveConnect

Expert Trail

Beef Up Your Security: Privacy, Security, and GDPR Compliance

Trail Blazers

Quality Assurance: What Software Testing Can Teach Us About Data Integrity

Gear Review

How Customer Data Maturity Powers the Modern Enterprise

Campfire Lounge

Schedule meetings at your convenience.

3:00 pm

General Session

3:30 pm

Break

Program Only Pass

Adventure Pass

4:00 pm

Product Workshop

Campfire Lounge

Validate Adventures

6:00 pm

Break

7:00 pm

Dinner on Main Street

7:30 am

Breakfast

8:30 am

General Session

10:00 am

Breakouts

Beginner Trail

If you're brand new or have limited experience using ObservePoint, these sessions will help you get started.

BYOC: ObservePoint Certification Exam Preparation

Expert Trail

If you're an experienced user of ObservePoint, these sessions will dive deeper and help you prepare for the ObservePoint Certification Exam.

Centralizing and Standardizing Data Quality — An Organizational Endeavor

Trail Blazers

In these customer-led sessions, see how some of ObservePoint's most avid users are improving QA processes and validating their data in order take their data-driven efforts to the next level.

Integrating ObservePoint Into Your Development Process

Gear Review

See what some of our closest partners and sponsors are working on and how they can assist with your analytics and digital marketing initiatives.

Getting Executive Buy-in For Data Quality

Campfire Lounge

Schedule one-on-one meetings with your ObservePoint Consultant or network with peers in the Campfire Lounge.

Schedule meetings at your convenience.

11:00 am

Breakouts

Beginner Trail

If you're brand new or have limited experience using ObservePoint, these sessions will help you get started.

BYOC: CampaignAssurance

Expert Trail

If you're an experienced user of ObservePoint, these sessions will dive deeper and help you prepare for the ObservePoint Certification Exam.

Yes, You Can Audit That: Using the ObservePoint Custom Tag

Trail Blazers

In these customer-led sessions, see how some of ObservePoint's most avid users are improving QA processes and validating their data in order take their data-driven efforts to the next level.

NBC News Digital's Transformation from an Analytics Team to a Technology Organization

Gear Review

See what some of our closest partners and sponsors are working on and how they can assist with your analytics and digital marketing initiatives.

Data Governance & Maturity

Campfire Lounge

Schedule one-on-one meetings with your ObservePoint Consultant or network with peers in the Campfire Lounge.

Schedule meetings at your convenience.

12:00 pm

What are You Capable Of? Lunch with Kevin Jorgeson, Climber of the Dawn Wall

1:00 pm

Breakouts

Beginner Trail

BYOC: AppAssurance

Expert Trail

ObservePoint Professional Certification Exam

Trail Blazers

Hacking ObservePoint: How Are You Bending It to Your Will?

Gear Review

You have a CDP. Now What? Essential Use Cases for Success

Campfire Lounge

Schedule meetings at your convenience.

2:00 pm

Closing General Session

3:30 pm

Break

Program Only Pass

Adventure Pass

4:00 pm

Product Workshop

Campfire Lounge

Validate Adventures

6:00 pm

Break

7:00 pm

Dinner & Closing Party

8:30 am

Networking & Farewell Brunch

11:00 am

Main Street Shopping & Tour (Optional)

What is Validate?

Validate is a one-of-a-kind analytics event where digital marketers and analysts come to learn from industry leaders, world-class brands, product evangelists, and each other.

Sessions focus on technical problem solving with interactive product deep-dives and certification, roundtable discussions, and hands-on lab sessions led by solution experts. The agenda also includes live entertainment, local dining experiences, and revitalizing recreational activities in the world-famous Park City, Utah.

View the agenda to see more details and sign up to stay in the loop with Validate updates.

Choose Your Experience

Passes include admission to all keynote and breakout sessions as well as access to the Campfire Lounge. Your pass also includes the welcome reception, scheduled evening entertainment, and conference meals.

Adventure Pass

Want to get out and enjoy beautiful Park City? Select your two adventures to explore and network on Tuesday and Wednesday afternoon.

  • Training Day Tuesday (encouraged for all new ObservePoint Customers)
  • All Keynote Sessions
  • All Breakout Sessions
  • Welcome Reception
  • Closing Party
  • Conference Meals
  • Campfire Lounge Access
  • Validate Adventures
    • Golf
    • Hiking
    • Mountain Biking
    • Fly Fishing
    • Horseback Riding
    • Yoga

$1,950

Program Only Pass

Attend Product Workshops to try out and give feedback on upcoming features or schedule meetings with your ObservePoint consultant or network with peers in the Campfire Lounge.

  • Training Day Tuesday (encouraged for all new ObservePoint Customers)
  • All Keynote Sessions
  • All Breakout Sessions
  • Welcome Reception
  • Closing Party
  • Conference Meals
  • Campfire Lounge Access
  • Product Workshops: Try out and give feedback on upcoming features or schedule meetings with your ObservePoint consultant or peers in the Campfire Lounge.
  • Validate Adventures

$1,650

“The conversational nature makes it more meaningful and real.”

John Livingston - Adobe

“ObservePoint is a great tool and I love it even more after this conference because I understand what else it can do—it can help at every stage.”

Ankita Jain - Intouch Solutions

“It’s great being around like-minded individuals who do the same thing that I do—that can be hard to find.”

Justin Frary - Cardinal Health

“I took away a ton of knowledge, especially about the inner workings of ObservePoint.”

Cindy Vickery - Marriott International

“The breakouts were really informative and insightful in different ways and I met many nice people and great experts from different companies.”

Olga Sinkova - Digital Analytics Consultant

“Sessions here are intimate—they’re discussion-based and everybody learns from each other.”

Tim Crandley - Carnival Corporation

Special Guest Speaker

Kevin Jorgeson

Athlete.
Advocate.
Speaker.

Keynote Presenters

Kevin Jorgeson

Athlete, Advocate, Speaker, Entreprenuer

Session Climbing

Paul Murphy

Technical Alliance Manager, Strategic Partnerships

Adobe

Colleen Berube

Chief Information Officer

Zendesk

Matt Crupe

Senior Technical Consultant

Adobe

Adam Greco

Senior Partner

Analytics Demystified

James McCormick

Principal Analyst

Forrester

Michele Kiss

Senior Partner

Analytics Demystified

Richard Oto

Partner Marketing Manager

Adobe

Marilee Yorchak

Executive Director

Digital Analytics Association

Krista Seiden

Vice President, Product Marketing & Growth

Quantcast

Speakers

Brett Lamoreaux

Sr. Partner & Co-Founder

Metric Partners

Nolan Cross

Program Manager, Digital Analytics and Optimization Platform

REI

Jordan Avalos

Senior Analyst Analytic Technologies

Southwest Airlines

Shawn Edmunds

Vice President, Americas

CleverTap

Jer Tippets

Co-Founder & CTO

RIVN

Julie Park

The Church of Jesus Christ of Latter-day Saints

Manager of Data Privacy

Alex Sandrey

Implementation Director, EMEA

Tealium

Matt Parisi

Senior Product Marketing Manager

Tealium

Meenu Jakkula

Digital QA Automation Manager

Marriott International

Cindi Vickery

eCommerce Manager/QA Lead

Marriott International

Jeremy Fletcher

Principal Software Engineer, Business Intelligence

NBC News Digital

Chris Mavromatis

Senior Systems Analyst

Mastercard

David Gatdula

Adobe Analytics Business Consultant

Adobe

Aimee Bos

Director Analytics Strategy

Blast Analytics & Marketing

Ryan Storment

Web Developer

REI

Christi Thompson

Manager, Web Content and Analytics Tagging

Southwest Airlines

Lianne MacLean

Senior Consultant, Business Analytics

Bancroft Digital

Dot McCleskey

Project Portfolio Manager

Bancroft Digital

Ani Lopez

Advisor, Data Architecture

Bancroft Digital

Tim Munsell

Digital Analytics and Strategy Consultant

Bancroft Digital

Jennifer Yacenda

Senior Director, Strategic Consulting, North America

Digital IQ

Seth Poplaski

Analytics Architect

Texas Instruments

Peter Symuleski

Head of Business Intelligence

NBCUniversal

Marten VanZwietering

Senior Engineer/Architect

Orvis

Rob Seolas

Cofounder & CEO

ObservePoint

Patrick Hillery

VP Product and Customer Success

ObservePoint

Chris Baird

VP of Marketing

ObservePoint

Mike Maziarz

Data Governance Consultant

ObservePoint

Matt Maddox

Director of Enablement

ObservePoint

Chris O’Neill

Solutions Engineer

ObservePoint

Andrew Geddes

Data Governance Consultant

ObservePoint

Brandon Watson

Senior Product Manager

ObservePoint

Jarrod Wilbur

Data Governance Consultant and Script Services Lead

ObservePoint

Kyle Homolik

Associate Consultant

ObservePoint

Stockton Knotts

Associate Consultant

ObservePoint

2018
Speakers

Chris Burkard

Explorer, Photographer, Speaker, Author

Joael Harbi

Solutions Architect

CBS Interactive

Dan Roden

Senior Director of Product Advocacy

DOMO

Elizabeth Eckels

President

Bancroft Digital

Chris Andres

VP Global Customer Success

Tealium

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Park City, Utah

Nestled in the majestic Wasatch Mountain Range, east of Salt Lake City, Park City is a renowned travel destination. This city boasts breathtaking scenery, world-class spas, exceptional dining experiences, unique history, intimate live entertainment, and exciting outdoor recreation.

Montage Deer Valley

Validate 2019 will take place at Park City’s world-renowned Montage Deer Valley Resort, an authentic yet elegant mountain getaway. The discounted hotel rate ended on 8/26/19. For help booking a room, please reach out to Becca at becca@observepoint.com.

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See you in Park City

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