Elizabeth “Smalls” Eckels
President at Bancroft Digital
Elizabeth is the founder of Bancroft Digital (formerly Smalls Analytics) and an award-winning, experienced leader in the industry. She’s managed analytics for companies such as Google, DSW and Cardinal Health in partnership with Team Demystified. Her expertise lies in data quality, digital data governance, and creating data-informed organizational culture. Elizabeth’s blend of technical savvy, creativity, and in-depth knowledge allow her to add substantial value to marketing, development, and growth teams across all industries.