Jennifer Yacenda

Director, Channel Intelligence and Digital Analytics at Starwood Hotels & Resorts Worldwide, Inc.

    An analytics professional with 10+ years of strategic leadership across multiple disciplines. Passionate about travel and hospitality, with an extensive background using data and analytics to create actionable insights that help define customer marketing and engagement strategies. As Director of Analytics at Starwood Hotels & Resorts Worldwide, Jennifer managed and led a team of analysts supporting the needs across the global organization. Jennifer works directly with stakeholders to develop measurement and data strategies, create reports and dashboards, and generate customer insights to drive better business decisions. As a combined company with Marriott International, she’s currently focused on integrating data management and governance practices to drive actionable information from the massive amounts of data collected by both companies.