Free Online Event | JANUARY 15, 2020

Great Experiences Start with Accurate Data

Join us online for VAS on January 15 from 11am to 4pm EST.

The Virtual Analytics Summit (VAS) is a free, one-day virtual event that brings together over 5,000 digital marketing, analytics, and data governance professionals from around the world to teach, learn, and network. Attendees will be able to interact with some of the brightest minds in the industry, all within a dynamic virtual environment.

Develop New Skills

The martech landscape is rapidly evolving, and new tactics and processes are constantly being discovered and implemented, making teams more effective and efficient. Learn from industry leaders which of the newest strategies will drive real results for the coming year.

Discover Analytics Governance Strategies

Many companies are still struggling to transition from simply collecting data to leveraging it for actionable insights. Join expert practitioners as they share techniques to better govern your digital analytics and martech solutions so you can level up your decision-making.

Explore New Technology

Supercharge your marketing stack with tips and tricks on current tools and new technology. Discover new web and mobile solutions to collect the highest quality data, automatically monitor your implementations and enhance the customer experience.

Speakers

Tanu Javeri Headshot

Tanu Javeri

IBM

Sr. Global SEO Strategist

Jon Tomlinson Headshot

Jon Tomlinson

Metric Partners Consulting

Sr. Analytics Architect

Erica Eischeid Headshot

Erica Eischeid

Adobe

Analytics Consultant

Lea Pica Headshot

Lea Pica

LeaPica.com

Data Storytelling Advocate

Jose Bergiste Headshot

Jose Bergiste

Cognetik

Director of Data & Analytics Engineering

Shawn Reed Headshot

Shawn Reed

Blue Acorn iCi

Sr. Director, Marketing Technology Solutions

Peter O’Neill Headshot

Peter O’Neill

Ayima

Director of Analytics

Krista Seiden Headshot

Krista Seiden

KS Digital

Founder and Principal Consultant

Alex Langshur Headshot

Alex Langshur

Cardinal Path

Co-CEO

Simon Pilkowski Headshot

Simon Pilkowski

Boehringer Ingelheim

Global Lead Digital Performance Management

Adam Greco Headshot

Adam Greco

Search Discovery

Senior Director, Technology Solutions

Aimee Bos Headshot

Aimee Bos

Blast Analytics & Marketing

Director Analytics Strategy

John Pestana Headshot

John Pestana

ObservePoint

CEO

Andrew Geddes Headshot

Andrew Geddes

ObservePoint

Sr Manager, Consulting

Mike Maziarz Headshot

Mike Maziarz

ObservePoint

Product Manager

Chris O’Neill Headshot

Chris O’Neill

ObservePoint

Solutions Architect

Agenda

Opening Keynote

11:00 AM

From UX to User Loyalty: Creating Customer Relationships Starts with Accurate Data

Often times, data professionals are so wrapped up in their day-to-day jobs that they forget why they’re ultimately collecting, cleansing, reporting, and analyzing on analytics data—to create amazing experiences and connect with their audiences. There is a lot of buzz in the industry about creating these amazing experiences, but that doesn't always quite close the gap. Brands have to connect—to create next level experiences and develop a two-directional relationship with their audience in order to gain their loyalty, learn how to continue to serve their needs, and develop an ongoing relationship with them.

Speaker Headshot

John Pestana

CEO

ObservePoint

Breakouts

11:30 AM

Analytics is Not a Tool, But a Process

Simon Pilkowski

Global Lead Digital Performance Management

Boehringer Ingelheim

Identifying and Resolving Transaction Discrepancies

Peter O'Neill

Director of Analytics

Ayima

Breakouts

12:00 PM

It Takes a Village to Raise the Quality of Data

Jose Bergiste

Director of Data & Analytics Engineering

Cognetik

Digital Analytics Trends: A Changing Industry and What's Next

Krista Seiden

Founder & Principal Consultant

KS Digital

Keynote

12:30 PM

Build A Robust Customer Data Strategy That Translates To Business Benefits

Understanding what comprises good digital Analytics. It begins with data aggregation, leveraging automation to collect, organize and analyze and lastly storytelling - Uncover the intersection between the foundational metrics, the conversion metrics, and collateral gains (that we often forget to report on). Customer Insights helps inform the Marketing team how best to strengthen our value proposition for business priorities.

Speaker Headshot

Tanu Javeri

Sr. Global SEO Strategist

IBM

Breakouts

1:00 PM

Comprehensive & Accurate Data: The Cornerstone of a Successful Personalization Program

Shawn Reed

Sr. Director, Marketing Technology Solutions

Blue Acorn iCi

Navigating a Post-Cookie Marketing World

Alex Langshur

Co-CEO

Cardinal Path

Breakouts

1:30 PM

3 Keys to Avoiding Presentation Zombification and Creating an Impact with Your Insights

Lea Pica

Data Storytelling Advocate

LeaPica.com

Perfecting Release Validation: Catch Errors Before They Destroy Your Data

Chris O'Neill

Solutions Architect

ObservePoint

Keynote

2:00 PM

Creating a Data Driven Culture through Data Democratization

Foster a data driven culture within your organization through a strong data democratization program. Understand key areas of data democratization and how to mature as part of your organization's overall data governance practice.

Speaker Headshot

Erica Eischeid

Analytics Consultant

Adobe

Breakouts

2:30 PM

Maximize Your Marketing Channels - Adobe Analytics

Jon Tomlinson

Sr. Analytics Architect

Metric Partners Consulting

Measure Twice, Cut Once: Improve Your Digital Analytics Strategy for Better Insights!

Aimee Bos

Director, Analytics Strategy

Blast Analytics & Marketing

Breakouts

3:00 PM

Session by Search Discovery. Details coming soon.

Take Back Your Time: How to Automate Even More With ObservePoint

Andrew Geddes

Sr Manager, Consulting

ObservePoint

Closing Keynote

3:30 PM

Session by Tealium. Details coming soon.

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