Free Online Event | JANUARY 15, 2020

Great Experiences Start with Accurate Data

Join us online for VAS on January 15 from 11am to 4pm EST.

The Virtual Analytics Summit (VAS) is a free, one-day virtual event that brings together over 5,000 digital marketing, analytics, and data governance professionals from around the world to teach, learn, and network. Attendees will be able to interact with some of the brightest minds in the industry, all within a dynamic virtual environment.

Develop New Skills

The martech landscape is rapidly evolving, and new tactics and processes are constantly being discovered and implemented, making teams more effective and efficient. Learn from industry leaders which of the newest strategies will drive real results for the coming year.

Discover Analytics Governance Strategies

Many companies are still struggling to transition from simply collecting data to leveraging it for actionable insights. Join expert practitioners as they share techniques to better govern your digital analytics and martech solutions so you can level up your decision-making.

Explore New Technology

Supercharge your marketing stack with tips and tricks on current tools and new technology. Discover new web and mobile solutions to collect the highest quality data, automatically monitor your implementations and enhance the customer experience.

Speakers

Krista Seiden Headshot

Krista Seiden

Google Analytics

Analytics Advocate

Alex Langshur Headshot

Alex Langshur

Cardinal Path

Co-CEO

Jose Bergiste Headshot

Jose Bergiste

Cognetik

Director of Data & Analytics Engineering

Peter O’Neill Headshot

Peter O’Neill

Ayima

Director of Analytics

Shawn Reed Headshot

Shawn Reed

Blue Acorn iCi

Sr. Director, Marketing Technology Solutions

Simon Pilkowski Headshot

Simon Pilkowski

Boehringer Ingelheim

Global Lead Digital Performance Management

Adam Greco Headshot

Adam Greco

Search Discovery

Senior Director, Technology Solutions

Jon Tomlinson Headshot

Jon Tomlinson

Metric Partners Consulting

Sr. Analytics Architect

Chris Baird Headshot

Chris Baird

ObservePoint

VP of Marketing

Andrew Geddes Headshot

Andrew Geddes

ObservePoint

Sr Manager, Consulting

Mike Maziarz Headshot

Mike Maziarz

ObservePoint

Product Manager

Jarrod Wilbur Headshot

Jarrod Wilbur

ObservePoint

Solutions Engineer

Chris O’Neil Headshot

Chris O’Neil

ObservePoint

Solutions Consultant

2020 Agenda Coming Soon

Opening Keynote

11:00 AM

From UX to User Loyalty: Creating Customer Relationships Starts with Accurate Data

Often times, data professionals are so wrapped up in their day-to-day jobs that they forget why they’re ultimately collecting, cleansing, reporting, and analyzing on analytics data—to create amazing experiences and connect with their audiences. There is a lot of buzz in the industry about creating these amazing experiences, but that doesn't always quite close the gap. Brands have to connect—to create next level experiences and develop a two-directional relationship with their audience in order to gain their loyalty, learn how to continue to serve their needs, and develop an ongoing relationship with them.

Speaker Headshot

Krista Seiden

Analytics Advocate

Google Analytics
Speaker Headshot

Chris Baird

Vp, Marketing

ObservePoint

Breakouts

11:30 AM

Analytics is Not a Tool, But a Process

Simon Pilkowski

Global Lead Digital Performance Management

Boehringer Ingelheim

Perfecting Release Validation: Catch Errors Before They Destroy Your Data

Chris O'Neill

Solutions Consultant

ObservePoint

Breakouts

12:00 PM

It Takes a Village to Raise the Quality of Data

Jose Bergiste

Director of Data & Analytics Engineering

Cognetik

Identifying and Resolving Transaction Discrepancies

Peter O'Neill

Director of Analytics

Ayima

Keynote

12:30 PM

TBA

Breakouts

1:00 PM

Comprehensive & Accurate Data: The Cornerstone of a Successful Personalization Program

Shawn Reed

Sr. Director, Marketing Technology Solutions

Blue Acorn iCi

Navigating a Post-Cookie Marketing World

Alex Langshur

Co-CEO

Cardinal Path

Breakouts

1:30 PM

TBA

Governing Your Analytics and Marketing Tags at Scale

Mike Maziarz

Product Manager

ObservePoint

Keynote

2:00 PM

TBA

Breakouts

2:30 PM

TBA

TBA

Breakouts

3:00 PM

TBA

TBA

Closing Keynote

3:30 PM

TBA

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