Your company relies heavily on tags to power your analytics and MarTech solutions. So when errors crop up and tags break down, you’re left with bad data, lost ROI on MarTech, negative user experiences, and important business decisions being made on inaccurate data.
WebAssurance ensures that your data collection tools and processes are executing as planned, so your organization can make better decisions based on better data.
WebAssurance automatically validates your digital data by scanning your organization’s web properties and auditing tagging implementations for functionality and integration errors.Without deploying any code, WebAssurance audits your digital channels to:
Check for all MarTech implementations and inaccuracies in your data collection process
Simulate critical user activities and paths to verify functionality and measurement
Validate your data collection is complete and your data is accurate from beginning to end
Scan your site to uncover tagging errors and gaps in your data.Learn More
Recreate user paths to verify functionality and analytics integration.Learn More
Create custom requirements to test against live implementations.Learn More
Alert your team to malfunctions in your data collection immediately.Learn More
Schedule audits to regularly QA predefined app segments and user paths.Learn More
Keep track of your data quality and QA progress with clear visuals.Learn More
Visualize the tagging architecture throughout your website.Learn More