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Learning to Fly: Taking Your Campaign Tracking to New Heights

Thursday March 11, 2021 | 2:00 PM EST

Marketers use multiple channels to increase traffic to their site including paid search, paid ads, email, etc. Managing just one of those channels can be a full time job, managing all of them and getting the full insights and dimensionality needed to make better decisions and help increase conversions can feel nearly impossible.

Join Cameron Cowan, Senior Director of Product Strategy at ObservePoint, and Eric Hansen, Manager of Digital Analytics Product at WGU, for a webinar on how to:

  • Move from manual campaign tracking processes to automated solutions
  • Grow beyond limited capabilities of UTM parameters to full dimensionality
  • Manage and align multiple campaigns, teams, etc.

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Virtual Event - Touchpoint Management from ObservePoint
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