What is the li_sugr cookie?
This cookie is used by LinkedIn to make a probabilistic match of a user's identity when their IP address is outside of designated countries for tracking and advertising purposes.
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About li_sugr
| Vendor | |
|---|---|
| Cookie Domain | linkedin.com |
| Category Category The functional category of the technology, such as Web Analytics or Social Media. Learn more | Heatmap & Recording |
| Consent Category Consent Category The consent category this cookie most commonly falls under across sites we scan, normalized into four standard categories. Learn more | Targeting & Advertising |
| Prevalence | Very Common |
| Popularity Popularity Popularity is calculated from our dataset of 4.5B+ cookies analyzed across hundreds of millions of web pages. Learn more | Found on 18.9% of scanned pages |
| Expiration Type | Timestamp |
| Expiration Duration | 29 days |
| Party Type Party Type Whether the cookie is first-party or third-party. Learn more | 3rd-Party |
| Risk Level Risk Level Rates how sensitive the data stored by this cookie is (High, Medium, or Low) based on data classification and distribution. Learn more | High |
| Vendor Privacy Policy | https://www.linkedin.com/legal/cookie-policy |
| Vendor Website | https://www.linkedin.com |
What is the purpose of li_sugr?
The li_sugr cookie is a third-party persistent cookie set by the LinkedIn Insight Tag and LinkedIn Ads platform. It functions as a browser identifier that allows LinkedIn to make a probabilistic match of a user's identity, particularly when the user's IP address is not within a Designated Country (typically regions outside the EU). By storing and tracking a visitor's identity across websites, this cookie enables LinkedIn to synchronize user profiles, measure ad performance, provide detailed audience analytics, and deliver targeted advertising campaigns across its platform.
What are the Privacy Risks of li_sugr?
Risk Level: High
This cookie is considered High risk because it acts as a unique browser identifier used to track users across different websites. It shares pseudonymous behavioral data with a major third-party social media platform (LinkedIn) to construct user profiles, synchronize identities, and serve highly targeted advertising based on cross-site browsing habits.
How to Remove li_sugr from a Website
To remove this cookie, site administrators must remove or disable the LinkedIn Insight Tag and any LinkedIn Ads tracking scripts from the website's source code or tag management system. Because the cookie is an integral part of LinkedIn's tracking and advertising functionality, it cannot be disabled independently without removing the associated vendor tags entirely. If social sharing buttons or embedded LinkedIn content are present on the site, they may also need to be removed to fully prevent this cookie from being set.