OBSERVEPOINT BLOG

BusinessMeetingSunProfessionalStrategy(1)

2018 Digital Analytics & Data Governance Report: The Top 7 Insights

Earlier this year, ObservePoint conducted its 2018 Digital Analytics & Data Governance Survey. View the top responses and insights here.

Read More >>
Using Google Analytics at a laptop

Google Analytics: The Top Tools, Features and Integrations

Google Analytics is the most readily available web analytics solution on the market. Learn the top tools, features and integrations of this robust solution.

Read More >>
Successandteamworkconcept.Groupofbusinesspartnerswithraiseduphandsinlightmodernworkstationcelebratingthebreakthroughinth(1)

5 Steps to a Powerhouse Website Tagging Strategy

One of the biggest failures in building a website tagging strategy is not building one. Before installing any tags, use these 5 steps to develop a strategy.

Read More >>
Young woman typing on laptop with a focus on hands

Website Audit: What Is It and Why Do I Need One?

Looking to audit your website? Good move. A website audit can dramatically improve website performance. Learn more about running a website audit.

Read More >>
Businesswomanlookingatlaptopcomputerwithstressedfaceatdeskofficebusinesssituationofficelifestyle

Catch Analytics Errors Before They Happen: Proactive Data Governance

Analytics tools can easily break when moving between dev environments. Avoid broken analytics by applying proactive data governance during development.

Read More >>
Man writing with a laptop beside him

7 Best Practices for Building Your Tag Management Plan

This article discusses web analytics and data quality best practices that can help in building your unique tag management plan. Find out what techniques can make the difference for digital marketers, IT leaders and web analysts in configuring a web tag strategy.

Read More >>
BusinessGuy_onPlatform

Tag Auditing Tools: What They Are and Why You Need One

Learn how tag auditing tools (or just tag audit tools) help companies govern analytics and marketing tags on their websites and apps rapidly and at scale.

Read More >>
Examineacomputertablet

How to Check Your Analytics Tags Are Working with a Tag Debugger

This article discusses the best way to check analytics tags using ObservePoint’s free, unlimited tag debugging solution: TagDebugger™.

Read More >>
decoding-the-general-data-protection-regulation

Decoding the General Data Protection Regulation [Infographic]

Still a little unsure about GDPR? Study an infographic covering some of the main terms and concepts to help you prepare for the upcoming regulation.

Read More >>
Eric Dumain in Product Team Meeting

What Is ObservePoint?

ObservePoint is software to help companies ensure digital analytics data is accurate and actionable. Get answers to your question “What is ObservePoint?” as well as others.

Read More >>
Tape measure measuring a piece of wood

Why Poor Data Quality in Web Analytics Happens (and How to Avoid It)

This article discusses how poor data quality could negatively impact your ability to measure user behavior.

Read More >>
Balloons to celebrate Data Privacy Day

3 Reasons (and Ways) to Celebrate Data Privacy Day

This article discusses the reasons why you should celebrate Data Privacy Day and data privacy in general, as well as ways to participate in the festivities.

Read More >>

Subscribe and Stay Updated

Stay current with analytics and data governance topics by subscribing to the ObservePoint blog.

Subscribe

Website Audit

Validate that your web tags are deployed and functioning across your entire website.

Get Started

Subscribe and Stay Updated

Subscribe