OBSERVEPOINT BLOG

Tag Governance: Your Best Martech Investment in 2019

Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.

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*Don’t Bother Reading This Post about Website Monitoring*

Website monitoring is important for verifying website performance so you can address concerns quickly. But you already knew that.

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5 Key Steps of A Machine Learning Project Lifecycle

Everyone makes machine learning sound so hands-off, but there’s some work you need to put in first. Learn 5 steps to prepare your data for machine learning.

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Tag Governance: A Framework for Governing Your Digital Analytics and Marketing Tags

Thousands of analytics and marketing tags on your site make collecting data possible. Use this tag governance framework to rein in an unruly implementation.

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Thinking about a Web Analytics Audit? Consider These 5 Questions

Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.

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What Are Piggybacking Tags and What Threats Do They Pose?

Piggybacking tags are enough to keep the attuned marketer up at night. But what threat do they really pose? Learn more about piggybacking tags in this post.

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The Top 5 Website Tagging Best Practices

Websites are under a lot of stress. Following website tagging best practices will help you keep your tagging implementation scalable and in good shape.

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3 Reasons Why You Should Do a Website Audit Today

Considering conducting a website audit? Here are three reasons (and some recommendations) for why you should do a website audit today.

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10 Tag Management Solutions You Should Consider Today

This article discusses various Tag Management Solutions and the leading solutions on the market today. Find out the unique capabilities of each solution and which one will best fit your needs.

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How to Use Adobe Target’s Category Affinity for Website Personalization

34% of US online adults say they prefer to shop with retailers who use personal information to improve their shopping experience. Learn how to use Adobe Target’s category affinity for website personalization.

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Adobe Analytics Audit: 6 Tips to Review Traffic Sources and Site Activity

Are you using your enterprise-grade analytics solution with the maturity of an analytics master? Learn how to conduct an Adobe Analytics audit and find out.

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How to Check if Google Analytics Is Working on Your Website

Google Analytics is the most used analytics solution on the market. But how can you check if Google Analytics is working on your website? Here’s how.

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