ObservePoint overview video still

Great experiences start with accurate analytics data.

We help teams establish an automated process that validates marketing technologies and restores confidence to your data-driven decisions.

6 Million+

Web Page Audits Per Week

800,000+

User Journey Tests Per Month

35,000+

TagDebugger Users

“ObservePoint makes sure things stay in place. Something breaks and ObservePoint alerts you immediately—that’s peace of mind.”

- Peter Symulesky, Head of Business Intelligence

“ObservePoint has been central to our success since the very beginning—it’s built into my DNA to use and rely on ObservePoint.”

- Tim Crandley, Head of Global Marketing Technology

Confidence in your data and decisions.

Make Better Decisions

Make Better Decisions.

Apply more effective data-driven insights without questioning the integrity of your analytics data.

Improve User Experiences

Improve User Experiences.

Keep your web and mobile implementations lean and efficient so users will invest their loyalty in your brand.

Ensure ROI on MarTech

Ensure ROI on MarTech.

Keep your marketing and analytics tags on point to validate your release cycles and reap the benefits you paid (probably a lot) for.

Trust Your Tagging

Trust Your Tagging.

Test and monitor tag implementations automatically, and rest easy knowing if an error occurs, you’ll be notified immediately.

Take Back Your Time

Take Back Your Time.

Spend less time debugging bad implementations and more time analyzing and acting on your data.

Protect Your Data

Protect Your Data.

Identify and track all data collectors on your digital properties to protect your customers, your data, and your reputation.

The Complete ObservePoint Suite

ObservePoint Overview

Validate the data you’re collecting so you can make better decisions for your customers and your company.

Watch the Video

AppAssurance

Test network requests from mobile apps to verify the presence and performance of analytics and other SDKs.

Watch the Video

LiveConnect

Connect to any WiFi-enabled device and run test scripts on the spot to ensure data collection matches your expectations.

Watch the Video

CampaignAssurance

Define tracking parameters, build campaign URLs, and validate the functionality of your campaign tracking—all in one centralized interface.

Watch the Video

Ready to see the difference ObservePoint can make for you?

Get a free website audit to start collecting accurate data today.