“The lesson here is that we’re smart people, but we’re not clairvoyant, we’re not perfect, and things aren’t always caught in our manual QA. You need to have some sort of governance plan to catch them before, during and after-the-fact—preferably automatically.”

“Getting data analytics correct—there are so many ways that things could go wrong, that ObservePoint gives us a way to make sure things get done things and stay in place.”

“These audits let us get in there and solve Chief Marketing Officers’ biggest issues.”