Managing Analytics and Privacy is a Mess. We Automate the Cleanup.
The tags firing without consent. The pixels your vendor quietly added. The cookies OneTrust missed. ObservePoint finds what manual checks can't: scanning every page, every tag, and every network call across your web presence so nothing hiding in your dark corners costs you a fine, a budget, or your customers' trust.
Trusted by the World's Most Trusted Brands
Why Companies Use ObservePoint
Our customers consistently tell us the same thing: they found problems they didn't know existed, fixed them before they became lawsuits or wasted ad spend, and freed their teams from work that was never meant to be manual.
Consent That Actually Works
See what still fires after a visitor clicks Reject All
Find What Nobody Approved
Catch the cookies and pixels vendors added without asking
Disclosures That Match Reality
Keep your cookie policy in sync with what your site actually sets
Evidence for Counsel
Hand your lawyers proof of what ran, where, and when
How It Works
Most web problems hide in plain sight. ObservePoint finds them automatically and gives you everything you need to fix them before they cost you.
Learn MoreScan Every Corner, Automatically
ObservePoint crawls every page, tag, and cookie across your entire digital footprint on a recurring schedule. Not a sample. Not a spot-check. All of it, continuously.
See Exactly What's Wrong, Where, and Why
When something misfires, you see the full initiator chain. Where it came from, what loaded it, which partner triggered it. Your team gets answers, not just alerts.
Fix it, Prove it, and Move on
Engineers get root cause. Legal gets documentation. Leadership gets confidence that compliance is real, not assumed. Everyone closes the loop and moves forward.
ObservePoint audits privacy, analytics, accessibility, and consent in one automated scan, catching the risks that slip through the gaps of a six-tool stack.
Find the unauthorized cookies and piggybacking tags before a regulator or a lawyer finds them for you
Stop losing ad spend and analytics accuracy to broken tags you don't know are broken
Replace the two-week manual audit with a site-wide scan that runs automatically, on a schedule, overnight
Proactive Teams Use ObservePoint
Your analytics platform tells you what data it received. Your CMP tells you what users consented to. Your tag manager tells you what it deployed. None of them tell you what actually happened on the page.
Proactive teams close that gap before the demand letter comes.
How the world's leading PC seller governs its massive online presence
Learn More"If I say I deployed a system that is monitoring our compliance and making sure we're fully compliant, that becomes a boardroom conversation. That's why all of this matters."
Frequently Asked Questions (FAQs)
- I already have OneTrust or another Consent Management Platform, how is ObservePoint’s scanner different? keyboard_arrow_down
- No software can check its own work. ObservePoint tests that your CMP is working as you intended with patent-pending methods to provide more details on your cookies than anywhere else. CMP scanners tend to provide only a de-duplicated list of cookies. Know exactly where your cookies are, what technology set them, their purpose, and history.
- How is it different from Google Tag Manager or Tealium? keyboard_arrow_down
- ObservePoint does not help you manage or place tags. It checks and reports on whether your tags are where you want them to be and doing what they’re supposed to.
- Can’t I just use AI to build a website scanner? keyboard_arrow_down
- Using AI would cost significantly more than it should and still be wrong about half the time. Check out our Build vs Buy guide.
- How is ObservePoint better than other website scanners? keyboard_arrow_down
- Everyone says they’re the best, most comprehensive, most robust. (Not that we aren’t.) But ObservePoint tells you the truth about what your website is actually doing, even the parts your other tools miss. Find the problems hiding on your site, catch new ones before anyone else does, and prove what happened when it counts.
- Does ObservePoint require developer resources to implement? keyboard_arrow_down
- No, ObservePoint lives in the cloud and uses synthetic traffic to scan only the websites, apps, and pages you tell it to.
- We are about to migrate our website; shouldn’t I wait until after we’re done? keyboard_arrow_down
- A migration is actually the perfect occasion to get ObservePoint because it’s built for large-scale testing and saves you time when you’re making sweeping changes across your tech stack. You can test both in staging and production environments, before and after a migration, to see if anything broke or got lost in the transition.
- What is the pricing structure? keyboard_arrow_down
- ObservePoint prices based on the number of pages scanned. See our pricing calculator.
Tired of manually tracking cookies, tags, and pages?
Automatically audit and monitor your analytics, key customer journeys, and privacy programs.