Great digital experiences start with accurate analytics data.

We help teams establish an automated process that validates marketing technologies and restores confidence to your data-driven decisions.


Confidence in your data and decisions.

Make Better Decisions

Make Better Decisions.

Apply more effective data-driven insights without questioning the integrity of your analytics data.

Improve User Experiences

Improve User Experiences.

Keep your web and mobile implementations lean and efficient so users will invest their loyalty in your brand.

Ensure ROI on MarTech

Ensure ROI on MarTech.

Keep your marketing and analytics tags on point to validate your release cycles and reap the benefits you paid (probably a lot) for.

Trust Your Tagging

Trust Your Tagging.

Test and monitor tag implementations automatically, and rest easy knowing if an error occurs, you’ll be notified immediately.

Take Back Your Time

Take Back Your Time.

Spend less time debugging bad implementations and more time analyzing and acting on your data.

Protect Your Data

Protect Your Data.

Identify and track all data collectors on your digital properties to protect your customers, your data, and your reputation.

The Complete ObservePoint Suite

ObservePoint Overview

Validate the data you’re collecting so you can make better decisions for your customers and your company.

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Test network requests from mobile apps to verify the presence and performance of analytics and other SDKs.

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Connect to any WiFi-enabled device and run test scripts on the spot to ensure data collection matches your expectations.

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Define tracking parameters, build campaign URLs, and validate the functionality of your campaign tracking—all in one centralized interface.

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ObservePoint News and Events

Validate is a one-of-a-kind analytics event where digital analysts gather together to learn from industry leaders, world-class brands, product evangelists, and each other. The agenda also includes live entertainment, local dining experiences, and revitalizing recreational activities in the world-famous Park City, Utah.

ObservePoint is on Deloitte’s Technology Fast 500

Find out where ObservePoint stands on the list and see how we managed to grow over 400% over a few short years.

The Analytics Summit is a one-day, online event that brings together thousands of digital marketing and analytics professionals from around the world to discuss strategies, tactics and best practices from the comfort and convenience of their own offices.

Ready to see the difference ObservePoint can make for you?

Get a free website audit to start collecting accurate data today.