The clearest view of what's really happening on your websites.
Automatically govern all pages, tags, cookies, martech, and more across any number of sites.
Cookies
Broken Pages
Tags
Data Layer
Analytics
Emails
Load Times
Consent Validation
Accessibility
SEO
Powerful Data, Valuable Insights
A clear, comprehensive view of your web presence empowers you to make better decisions, provide better experiences, and build trust with your customers.
ObservePoint's Web Governance platform automates the continuous scanning of your web properties, and tells you what’s happening on your website. Any organization pursuing adherence to data privacy standards, seeking to improve their web experience, optimizing paid and owned marketing programs, and validating measurement and other marketing technology implementations needs this solution.
Web technologies on each page
1st & 3rd Party Cookies
Data being collected
Shared geo locations
Broken pages
much more!
You need to trust that the data driving your decisions is accurate. ObservePoint validates your website analytics so you can have confidence in your web strategy and decisions.
Pages with analytics tags
Pages missing tags
Duplicate requests
Broken Tag requests
Tag variable data
Data layer coverage
Gain and keep your customers’ trust. ObservePoint provides full cookie reporting and origin details, geo locations, CMP validation, and more to ensure your customers’ data is safe and their preferences honored across your entire website. Some of this data includes:
Unique cookies
1st vs 3rd party cookies
3rd Party cookie domains
Unique geolocations
Pages with/out CMP
Pages with/out Tag Manager
Pages missing Do Not Sell/Share
Unapproved cookies/tags
Every user touchpoint counts. ObservePoint helps you ensure all key customer experiences are operating properly with automated, recurring QA on your most important pages. Ensure all links from emails, paid ads, and other marketing efforts are taking users to the experience you want. This includes:
Broken pages
Redirect paths/pages
Page load times
Unique tags
Functionality of High-revenue driving pages
Pages with analytics tags
Pages missing tags
Duplicate requests
Broken Tag requests
Tag variable data
Data layer coverage
Unique cookies
1st vs 3rd party cookies
3rd Party cookie domains
Unique geolocations
Pages with/out CMP
Pages with/out Tag Manager
Pages missing Do Not Sell/Share
Unapproved cookies/tags
Broken pages
Redirect paths/pages
Page load times
Unique tags
Functionality of High-revenue driving pages
Trusted By
What’s Your Web Governance Maturity Score?
As the internet and websites continue to rapidly evolve, so do the core principles of how best to manage your online presence.
This quick, 5-minute survey will give you a preview of your company’s current Web Governance maturity score. See where you rank today and receive suggestions of where to go tomorrow.
What do I get from using ObservePoint?
Better visibility
You’ll see more data and more details from a higher volume of scanned web pages than any other technology on the market.
Higher digital marketing ROI
Are you 100% confident that all of your landing pages are operating perfectly? That is, they’re active and live with working analytics and limited redirects? Get a full view of this and more across your entire website and most valuable customer journeys.
Complete webtech validation
You’ve made big investments in your website, CMP, TMS, analytics, digital marketing practices, and more. You’ll always have a comprehensive, up-to-date view of where these things are working and where they’re not.
Increased customer trust and loyalty
Your customers are your most valuable asset. Ensure their consent preferences are being honored, their data is not being shared, and no unapproved tech is collecting their private information. Win and keep their trust!
Real value for your internal customers
You’re not the only one who cares about what’s happening on your website. Easily share valuable information with your teammates in Legal, Marketing, IT, and more.
Minimize potential privacy violations
Patent-pending privacy features provide contextual and historical cookie details you won't find anywhere else. Simulate different consent states and on-page events to confirm your consent management software is behaving as it should.
You’ve made big investments into your CMP, TMS, Analytics, and more. You’ll always have a comprehensive, up-to-date view of where these things are working and where they’re not.
Patent-pending privacy features provide contextual and historical cookie details you won't find anywhere else. Simulate different consent states and on-page events to confirm your consent management software is behaving as it should.
Are you 100% confident that all of your landing pages are operating perfectly? That is, they’re active and live, with working analytics and redirects with intact tracking? Get a full view of this and more across your entire website and most valuable customer journeys.
Work smarter, not harder
You don’t have to wonder how ObservePoint works or figure it out on your own. Active Customer Success Managers and a thriving user community will help provide value from day one. See ObservePoint in action below!
VALIDATE 2021: Technology Governance
Don’t just take our word for it.
Head of Global Marketing Technology
“ObservePoint has been really central to our success here at Carnival since the beginning.”
...Senior Manager, Digital Analytics
“There are so many ways that things can go wrong. ObservePoint gives us a way to make sure things get done and stay in place.”
...Sr. Data Architect, Room & Board
“As a result of working with ObservePoint, we achieved 99% ad waste reduction across display, Meta, and Pinterest.”
...Senior Marketing Analyst
“With ObservePoint, I’m able to reassure stakeholders that errors won’t pop up and that the integrity of their reports will be sound.”
...Head of Global Marketing Technology
“ObservePoint has been really central to our success here at Carnival since the beginning.”
...Senior Manager, Digital Analytics
“There are so many ways that things can go wrong. ObservePoint gives us a way to make sure things get done and stay in place.”
...Sr. Data Architect, Room & Board
“As a result of working with ObservePoint, we achieved 99% ad waste reduction across display, Meta, and Pinterest.”
...Senior Marketing Analyst
“With ObservePoint, I’m able to reassure stakeholders that errors won’t pop up and that the integrity of their reports will be sound.”
...Start down your
Web Governance path today.
Scan up to 1,000 pages. Get full access to ObservePoint. No credit card needed. New insights. Better data. Real Value.