We make it easy.
You get it right.

ObservePoint is an automated platform built to validate marketing tags and optimize digital analytics implementations. We establish a repeatable process that aligns teams and technologies.

We deliver confidence and save you time.

Make Better Decisions.

Apply more effective data-driven insights without questioning the integrity of your analytics data.

Improve User Experiences.

Keep your web and mobile implementations lean and efficient so users will invest their loyalty in your brand.

Maximize ROI on MarTech.

Keep your marketing and analytics tags on point to validate your release cycles and reap the benefits you paid (probably a lot) for.

Trust Your Tagging.

Test and monitor tag implementations automatically, and rest easy knowing if an error occurs, you’ll be notified immediately.

Take Back Your Time.

Spend less time debugging bad implementations and more time analyzing and acting on your data.

Protect Your Data.

Identify and track all data collectors on your digital properties to protect your customers, your data, and your reputation.

The Ultimate Chrome TagDebugger

Spot check tags, fast and free.

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The Tag Governance Framework

Taking your governance to a whole new level.

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― Featured

Topics & Tech

Come Together (Right Now) To Deliver The Next Best Experience: The Customer Analytics Playbook

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The Complete ObservePoint Suite

ObservePoint Overview

Validate the data you’re collecting so you can make better decisions for your customers and your company.

WebAssurance

Set up regular audits of your web properties to uncover potential tagging errors, such as duplicate, missing, or unauthorized tags.

AppAssurance

Test network requests from mobile apps to verify the presence and performance of analytics and other SDKs.

LiveConnect

Connect to any WiFi-enabled device and run test scripts on the spot to ensure data collection matches your expectations.

CampaignAssurance

Define tracking parameters, build campaign URLs, and validate the functionality of your campaign tracking—all in one centralized interface.

“The lesson here is that we’re smart people, but we’re not clairvoyant, we’re not perfect, and things aren’t always caught in our manual QA. You need to have some sort of governance plan to catch them before, during and after-the-fact—preferably automatically.”

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“Getting data analytics correct—there are so many ways that things could go wrong, that ObservePoint gives us a way to make sure things get done and stay in place.”

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― Success

Stories

“QA went from four full-time employees per month to less than one full-time employee per month. I love ObservePoint.”

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ObservePoint News and Events

Validate is a one-of-a-kind analytics event where digital analysts gather together to learn from industry leaders, world-class brands, product evangelists, and each other. The agenda also includes live entertainment, local dining experiences, and revitalizing recreational activities in the world-famous Park City, Utah.

ObservePoint is on Deloitte’s Technology Fast 500

Find out where ObservePoint stands on the list and see how we managed to grow over 400% over a few short years.

The Analytics Summit is a one-day, online event that brings together thousands of digital marketing and analytics professionals from around the world to discuss strategies, tactics and best practices from the comfort and convenience of their own offices.

Ready to see the difference ObservePoint can make for you?

Get a free website audit to start collecting accurate data today.

We make it easy.
You get it right.