The clearest view of what's really happening on your websites.

Automatically govern all pages, tags, cookies, martech, and more across any number of sites.


Broken Pages

Data Layer



Request Geos


Page Load Time

Powerful Data, Valuable Insights

A clear, comprehensive view of your web presence empowers you to make better decisions, provide better experiences, and build trust with your customers.

Privacy Compliance

Pages with analytics tags

Pages missing tags

Duplicate requests

Broken Tag requests

Tag variable data

Data layer coverage

Unique cookies

1st vs 3rd party cookies

3rd Party cookie domains

Unique geolocations

Pages with/out CMP

Pages with/out Tag Manager

Pages missing Do Not Sell/Share

Unapproved cookies/tags

Broken pages

Redirect paths/pages

Page load times

Unique tags

Functionality of High-revenue driving pages

Trusted By

What’s Your Web Governance Maturity Score?

As the internet and websites continue to rapidly evolve, so do the core principles of how best to manage your online presence.

This quick, 5-minute survey will give you a preview of your company’s current Web Governance maturity score. See where you rank today and receive suggestions of where to go tomorrow.

What do I get from using ObservePoint?

Better visibility

You’ll see more data and more details from a higher volume of scanned web pages than any other technology on the market.

Higher digital marketing ROI

Are you 100% confident that all of your landing pages are operating perfectly? That is, they’re active and live with working analytics and limited redirects? Get a full view of this and more across your entire website and most valuable customer journeys.

Complete webtech validation

You’ve made big investments in your website, CMP, TMS, analytics, digital marketing practices, and more. You’ll always have a comprehensive, up-to-date view of where these things are working and where they’re not.

Increased customer trust and loyalty

Your customers are your most valuable asset. Ensure their consent preferences are being honored, their data is not being shared, and no unapproved tech is collecting their private information. Win and keep their trust!

Real value for your internal customers

You’re not the only one who cares about what’s happening on your website. Easily share valuable information with your teammates in Legal, Marketing, IT, and more.

Minimize potential privacy violations

Patent-pending privacy features provide contextual and historical cookie details you won't find anywhere else. Simulate different consent states and on-page events to confirm your consent management software is behaving as it should.

Work smarter, not harder

You don’t have to wonder how ObservePoint works or figure it out on your own. Active Customer Success Managers and a thriving user community will help provide value from day one. See ObservePoint in action below!

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VALIDATE 2021: Technology Governance

Validate MarTech for Accurate Data and Actionable Insights
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Don’t just take our word for it.

Here’s what our customers have to say.

Head of Global Marketing Technology

“ObservePoint has been really central to our success here at Carnival since the beginning.”


Senior Manager, Digital Analytics

“There are so many ways that things can go wrong. ObservePoint gives us a way to make sure things get done and stay in place.”


Sam Valind

Sr. Data Architect, Room & Board

“As a result of working with ObservePoint, we achieved 99% ad waste reduction across display, Meta, and Pinterest.”


Senior Marketing Analyst

“With ObservePoint, I’m able to reassure stakeholders that errors won’t pop up and that the integrity of their reports will be sound.”


Start down your 

Web Governance path today.

Scan up to 300 pages. Get full access to ObservePoint. No credit card needed. New insights. Better data. Real Value.

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