New2020 Digital Analytics and Governance Report →

Trusted Data. Actionable Insights.

Drive growth and increase ROI by unifying data standards, capturing and validating every customer touchpoint, and generating actionable insights.

6 Million+

Web Page Audits Per Week

800,000+

User Journey Tests Per Month

35,000+

TagDebugger Users

“With ObservePoint, I’m able to reassure stakeholders that errors won’t pop up and that the integrity of their reports will be sound.”

- Maggie Vega, Sr. Marketing Analyst

“ObservePoint has been central to our success since the very beginning—it’s built into my DNA to use and rely on ObservePoint.”

- Tim Crandley, Head of Global Marketing Technology

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Advance Your Customer Analytics Maturity

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2020 Digital Analytics & Governance Report

Data-driven businesses reveal crucial insights in this annual report.

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The Ultimate Chrome TagDebugger

Spot check tags, fast and free.

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Confidence in your data and decisions.

Make Better Decisions

Ensure Data Quality

Standardize and test your data collection to ensure accurate data and insights.

Improve User Experiences

Optimize Customer Experience

Capture every touchpoint to optimize the end-to-end customer journey.

Ensure ROI on MarTech

Drive Growth & ROI

Analyze accurate customer insights that drive engagement and increase revenue.

The Complete ObservePoint Suite

ObservePoint Overview

Validate the data you’re collecting so you can make better decisions for your customers and your company.

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AppAssurance

Test network requests from mobile apps to verify the presence and performance of analytics and other SDKs.

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LiveConnect

Connect to any WiFi-enabled device and run test scripts on the spot to ensure data collection matches your expectations.

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CampaignAssurance

Define tracking parameters, build campaign URLs, and validate the functionality of your campaign tracking—all in one centralized interface.

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“ObservePoint has been really central to our success here at Carnival since the beginning.”

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“Getting data analytics correct—there are so many ways that things could go wrong, that ObservePoint gives us a way to make sure things get done and stay in place.”

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“QA went from four full-time employees per month to less than one full-time employee per month. I love ObservePoint.”

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Ready to see the difference ObservePoint can make for you?

Get a free website audit to start collecting accurate data today.