Better Data. Better Decisions.
Automatically monitor and validate your digital implementations to ensure the success of your data-driven strategies.
Virtual Analytics Summit
Join over 5,000 Digital Analytics and Marketing professionals at the virtual event that is taking the Digital Analytics sector by storm
| Register Now |Tag Governance Framework
The internal processes your company needs in order to protect against tagging errors and put you back in control.
| Read Now |Use TagDebugger Now
Join 32,000+ users in leveraging this free tool to manually spot check tag implementation accuracy on individual web pages.
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WebAssurance™
ObservePoint’s patented WebAssurance™ technology carefully renders the web page code on a site, looking for errors and gaps in reporting caused by implementation errors, unauthorized vendors or outdated technologies. Auditing your site ensures customer data is accurately collected and safeguarded.
AppAssurance™
AppAssurance™ is a cloud-based solution that scans an organization’s mobile app, analyzing third-party vendor implementations for integration and functionality errors. By validating functionality and data quality, you maximize the ROI on your mobile app investments and gain a competitive advantage through accurate business insights.
Data Governance For Enterprise Analytics
Efficiency
Increase your team’s efficiency by automating data QA processes so you can spend less time vetting data and more time analyzing it.
Confidence
Work with confidence, knowing that all your implementations are where they should be and that your data is secure.
Accuracy
Execute effective business decisions with accurate data that has been validated by ObservePoint.
“The lesson here is that we’re smart people, but we’re not clairvoyant, we’re not perfect, and things aren’t always caught in our manual QA. You need to have some sort of governance plan to catch them before, during and after the fact—preferably automatically. ObservePoint helps find high-priority problems within your data, automatically.”
Daryl Acumen, Adobe
Meet our Founders
In 2007, Rob Seolas and John Pestana founded ObservePoint as a pioneer venture into automated web and app analytics auditing. Their vision is to empower analysts and marketers to automatically validate their digital data and give their organization the confidence to make better decisions based on better data.
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