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Felice Wu

Sr. Copywriter & Content Marketer

Felice has been a Content Marketer at ObservePoint since 2021 and enjoys getting to the heart of product benefits, compliance nuance, and illustrative diagrams. She writes about web governance, tag management, and privacy regulations, and has a soft spot for turning dense technical topics into something people actually want to read. When she's not untangling GDPR articles, she writes about vampires and makes western jewelry.

All Blog Posts by Felice Wu

Man looking at a yellow tablet and drawing graphs

December 24, 2021

Data Layer, Meet Data Layer Validation

Analytics & Martech

Person in a yellow shirt holding a cup of coffee and looking at a laptop

December 24, 2021

Deciding on Data Layer Design, Structure, and Variable Naming Conventions

Analytics & Martech

A man in a yellow shirt typing on a computer

December 8, 2021

Data Layer Best Practices for an Analytics Implementation

Analytics & Martech

A person typing on a yellow tablet, overlaid with charts and graphs

November 24, 2021

How to Test Google Tag Manager (3 Techniques)

Hands on a laptop with yellow steaming mug and cell phone nearby

November 18, 2021

The Data Layer: What Is It and Why Do I Need One?

Analytics & Martech

Image of a man looking at a laptop

November 12, 2021

What Is Tag Validation?

A man looking at a yellow laptop

November 9, 2021

What Is Tag Auditing?

laptop and monitors on a desk

November 9, 2021

What Is a Web Analytics Implementation?

November 2, 2021

3 Aspects of Your GTM Installation You Need to Validate

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