OBSERVEPOINT BLOG

The Case for Small, Focused Audits

This article discusses the importance of size in regard to a tag audit, and how it can deliver fresh, actionable data. Learn why limiting the audit size can help with prioritization, organization and better agile development.

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Bad Data and Bad Decisions: Facebook’s Sinking IPO

This infographic illustrates how companies are feeling the need to be responsible with their web analytics data. See examples of how Facebook and other organizations have made bad business decisions, due to bad data quality, and how it has steered them in the wrong direction.

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Audit Score: Tracking Your Progress Over Time

This article defines the five criteria used to calculate an audit score. As you create your presence on the web, analytics and their efficiency play an important role. See what is taken into account and why the audit score is a quick way to gauge your data quality.

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