About Us

Why we do what we do

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.

Our Solution

Our Mission

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance.

Our Accolades

Inc 5000

Inc. 5000 Fastest Growing Companies in America

2020

Deloitte

Technology Fast 500 North America

2019

MountainWest Capital Network

Top 100 Fastest Growing Companies in Utah

2019

Utah Business

Utah Business Fast 50

2019

Inc 5000

Inc. 5000 Fastest Growing Companies in America

2019

Deloitte

Technology Fast 500 North America

2018

MountainWest Capital Network

Top 50 Fastest Growing Companies in Utah

2018

Digital Analytics Association

Best New Technology Finalist

2018

MountainWest Capital Network

Top 50 Fastest Growing Companies in Utah

2016

Adobe

American Exchange Partner of the Year

2016

Digital Analytics Association

Most Influential Vendor Finalist

2016

MountainWest Capital Network

Top 50 Fastest Growing Companies in Utah

2015

Digital Analytics Association

Technology of the Year Finalist

2013

Ready to see the difference ObservePoint can make for you?

Get a free website audit to start collecting accurate data today.