About Us

Why we do what we do

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and data governance. Our automated Technology Governance solution enables companies to scan their digital properties for data collection errors—ensuring they are collecting accurate data to guide their decisions.

Now with Privacy Compliance and Campaign Performance, ObservePoint helps organizations comply with regulations to protect customer data as well as standardize campaign tracking to capture complete, actionable insights.

Together, ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.

Our Solution

Our Mission

ObservePoint brings insights, automation, and compliance to the chaos of customer experience data.

Our Accolades

Inc 5000

Inc. 5000 Fastest Growing Companies in America

2020

Deloitte

Technology Fast 500 North America

2019

MountainWest Capital Network

Top 100 Fastest Growing Companies in Utah

2019

Utah Business

Utah Business Fast 50

2019

Inc 5000

Inc. 5000 Fastest Growing Companies in America

2019

Deloitte

Technology Fast 500 North America

2018

MountainWest Capital Network

Top 50 Fastest Growing Companies in Utah

2018

Digital Analytics Association

Best New Technology Finalist

2018

MountainWest Capital Network

Top 50 Fastest Growing Companies in Utah

2016

Adobe

American Exchange Partner of the Year

2016

Digital Analytics Association

Most Influential Vendor Finalist

2016

MountainWest Capital Network

Top 50 Fastest Growing Companies in Utah

2015

Digital Analytics Association

Technology of the Year Finalist

2013

Ready to see the difference ObservePoint can make for you?

Get a free website audit to start collecting accurate data today.