What is the _cc_cc cookie?
Collects anonymous user session data and stores encoded behavioral profile information to facilitate interest-based advertising.
Table of Contents
About _cc_cc
| Vendor | Lotame |
|---|---|
| Cookie Domain | crwdcntrl.net |
| Category Category The functional category of the technology, such as Web Analytics or Social Media. Learn more | Data Management (DMP) |
| Consent Category Consent Category The consent category this cookie most commonly falls under across sites we scan, normalized into four standard categories. Learn more | Targeting & Advertising |
| Prevalence | Very Common |
| Popularity Popularity Popularity is calculated from our dataset of 4.5B+ cookies analyzed across hundreds of millions of web pages. Learn more | Found on 12.4% of scanned pages |
| Expiration Type | Mixed |
| Party Type Party Type Whether the cookie is first-party or third-party. Learn more | 3rd-Party |
| Risk Level Risk Level Rates how sensitive the data stored by this cookie is (High, Medium, or Low) based on data classification and distribution. Learn more | Medium |
| Vendor Privacy Policy | https://www.lotame.com/privacy/ |
| Vendor Website | https://www.lotame.com |
What is the purpose of _cc_cc?
The _cc_cc cookie is a third-party tracking cookie set by Lotame via the crwdcntrl.net domain. It is an integral component of Lotame's Data Management Platform (DMP) and Spherical identity solution, designed to aggregate statistical data and track online behaviors across multiple websites.
The cookie captures user session details - such as page views, time spent on site, and click interactions - and encodes these browsing behaviors into specific user profiles. By building detailed, cross-domain audience segments, the cookie enables Lotame and its advertising partners to share audience data with Demand-Side Platforms (DSPs), ad exchanges, and publishers to deliver highly targeted, programmatic advertisements.
What are the Privacy Risks of _cc_cc?
Risk Level: Medium
The _cc_cc cookie is considered Medium risk because it functions as a persistent identifier that captures pseudonymous behavioral data for cross-site tracking and audience profiling. While Lotame does not directly collect plain-text Personally Identifiable Information (PII) via this cookie, the resulting behavioral profiles are actively monetized and shared with third-party advertising networks, SSPs, and DSPs for targeted advertising purposes.
How to Remove _cc_cc from a Website
To remove the _cc_cc cookie, website administrators must locate and remove Lotame's tracking tags (such as the Lightning Tag or Lotame pixel tags) from their site's source code or tag management system. If Lotame's audience extraction or user ID sync modules are integrated into header bidding wrappers (such as Prebid.js or other SSP wrappers), the Lotame User ID module must be deactivated within the wrapper's configuration. Because this cookie is central to Lotame's data collection and identity resolution services, it cannot be disabled independently of the overarching Lotame integration.