Validate That
Your Analytics Are Actually Working

Frequently asked Questions (FAQs)

How does analytics validation work? keyboard_arrow_down

Analytics validation automatically scans your website to detect if analytics tags like GA4, Adobe Analytics, or other tracking scripts are missing, firing incorrectly, or placed in the wrong sequence. It simulates real user interactions and checks each tag's network requests, trigger conditions, and data values to ensure complete and accurate tracking.

Why is data layer validation important? keyboard_arrow_down

Your data layer powers the accuracy of your analytics, personalization, and attribution. If values like product IDs, customer types, or conversion events are misformatted or missing, your entire analytics pipeline can break — leading to flawed reports and poor business decisions. Validation ensures the data layer always meets your implementation standards.

Can I test GA4 or Adobe Analytics tags with this? keyboard_arrow_down

Yes. ObservePoint’s validation engine supports GA4, Adobe Analytics, and virtually all major platforms. It checks whether those tags are present, fire under the right conditions, and send the expected payloads — including custom dimensions, events, and consent status.

Can I validate events across funnels or journeys? keyboard_arrow_down

Absolutely. ObservePoint allows you to define multi-step user journeys (e.g., product browse → add to cart → checkout) and automatically test that all events and tags fire correctly along the way. This helps identify gaps in funnel tracking or drop-offs due to misfiring tags.

What analytics platforms do you support? keyboard_arrow_down

We support Google Analytics (GA4 + UA), Adobe Analytics, Tealium, Google Tag Manager, Meta Pixel, Floodlight, Mixpanel, Segment, and many more. ObservePoint uses a tag-agnostic validation engine, so virtually any script or event-based tracking can be tested.

Can I catch issues before they go live? keyboard_arrow_down

Yes. You can validate tags on staging environments, pre-production pages, or local URLs using browser extensions or script injections. This helps prevent broken analytics from being deployed to your live site.

Does this help with GDPR or CCPA compliance? keyboard_arrow_down

Yes. We can validate whether tags are firing prior to consent, detect unauthorized data collection, and report on non-compliant redirects. ObservePoint is commonly used by teams responsible for digital compliance and consent governance.

Do I need to write code to use this? keyboard_arrow_down

No coding required. You can start scanning by entering a URL, selecting a journey, or importing a sitemap. Advanced users can optionally use API access or CI/CD integrations for automated workflows.

Does ObservePoint compete with our existing Tag Management System (Tealium, Google, Adobe, etc)? keyboard_arrow_down

ObservePoint does not replace your TMS or CMP. Instead, we are a complementary solution that ensures your existing platforms are working correctly. While a TMS (like Google Tag Manager or Tealium) helps you deploy and manage tags, and a CMP (like OneTrust or TrustArc) handles user consent, ObservePoint acts as an independent auditor. Our platform automatically scans your digital properties to validate that your TMS is firing the right tags and that your CMP is honoring user consent preferences exactly as intended. This helps you identify and fix errors, rogue tags, and data leakage before they impact your data quality and compliance.