ObservePoint is a software company that provides automated analytics testing and tag governance for digital analytics and other marketing technologies. ObservePoint’s platforms verify that the data you collect on your site or mobile app are accurate–allowing you to make more informed and confident business decisions.
By using ObservePoint, you ensure the data you are collecting is accurate so you can make more informed and confident business decisions. It also prevents errors on your page for a better user experience and maximizes the ROI on your MarTech.
A website audit is where ObservePoint automatically scans the tags on your website checking that they are where you want them to be collecting the information correctly. If the tags are broken, missing, or duplicated, the audit informs you where the errors occurred so you can quickly fix the problem. In short, an audit makes sure that the data you use is accurate. This process can be done manually, but would require valuable resources of time and personnel to do so.
A web analytics audit is when ObservePoint scans your website specifically verifying that your web analytics implementation is installed correctly. The audit primarily focuses on analytics tags fired on a pageview as opposed to event-based tags, though testing event-triggered tags is possible. ObservePoint supports all major analytics vendors.
Data validation means verifying that the data you collect is accurate. While an audit checks that the tags are in place, data validation verifies that the tags are collecting the right data in the right way.
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The TagDebugger is a Chrome extension. To download the extension, open up your Chrome browser and follow this link. To use the extension, open your browser’s developer tools. The ObservePoint TagDebugger tab will be furthest right tab on the menu bar. Refresh the page and you will see all the recognized tags loading on the page. You can also view a full tutorial of our TagDebugger here.
No. Websites and apps are complex and constantly evolving. One audit is great for telling you what is a problem today, but tag governance is a process that is most effective when performed on an ongoing basis.
The frequency of your audits depends on your business needs, but generally ObservePoint customers find the most value by aligning with their release cycles, reacting to business conditions that dictate audits, and performing proactive audits in anticipation of large project releases.
Yes. Tag management systems are great and help teams become more efficient and sophisticated, but they also introduce additional tagging to the site and can cause blind spots.
ObservePoint is integrated with every major digital marketing technology. Visit the Tag Database page to see an extensive list of technologies ObservePoint supports.
Yes. ObservePoint can be configured to audit a mobile site in a few quick steps.
Yes. ObservePoint's Technology Governance Solution can be configured to audit your mobile apps.
Yes. ObservePoint supports a variety of browser agents and devices, including mobile.
Don’t wait. Auditing now can help you:
Ensure you have completely removed any old or unauthorized tags from your website or mobile app
Create documentation of what your current implementation looks like
Validate that your new solution has been deployed correctly
Since there's no code to deploy, it's not difficult. Everything happens through the ObservePoint interface where you configure the audit, user journeys, and reports according to your rules in a very simple process. You can request a 14-day free trial to see the setup process in action.
It can. For example, if a tag is on the bottom portion of a page that is loading slowly, the page view might not be recorded in the web analytics solution. Consequently, this page might falsely show very low page views.
Yes. ObservePoint can simulate visitor actions, such as a user login.
Yes. ObservePoint's patented technology interacts with your website’s user interface, and custom action event audits can be configured within the ObservePoint platform.
Yes. ObservePoint identifies all duplicate and multiple tag requests.
Yes, for the most part, but it depends on the tag. For example, ObservePoint supports HBX all the way to the current SiteCatalyst tags. Typically if a tag has version data ObservePoint will catalog it.
Yes. ObservePoint follows all redirects and will audit the terminal page if it is allowed by filters defined in the audit. ObservePoint also catalogs all other server status codes such as broken and access denied pages.
Yes. ObservePoint scans each image request for a given tag.
Yes. ObservePoint scans the network traffic for particular page tags that load from an iframe as part of the network requests.
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