Accurate data collection isn't easy, we can help.

Audit your marketing tags across all digital channels for accuracy. Deliver a better customer experience while making sure your “Big Data” is telling the truth.

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Trial Website Audit

Enter your company URL and we’ll initiate a custom audit on your website and guide you through our findings.

Our Technology finds:

  • Missing Tags
  • Broken Links
  • Slow Loading Pages
  • Data Leaks
  • Third-party code
  • JavaScript Errors

Data Quality Assessment

Get suggestions on how to improve your digital data quality and see how you compare to other companies.

Question 1/16

How often does your company make marketing investments based on analytics data?

Question 2/16

My company contracts with analysts, consultants, or agencies to help my group gather or interpret data.

Question 3/16

Choose which views most closely express your organization’s practices toward digital marketing data quality?

Question 4/16

Choose which views most closely express your organization’s practices toward digital marketing data quality?

Question 5/16

Choose which views most closely express your organization’s practices toward digital marketing data quality?

Question 6/16

Choose which views most closely express your organization’s practices toward digital marketing data quality?

Question 7/16

Choose which views most closely express your organization’s practices toward digital marketing data quality?

Question 8/16

How often do site tags undergo QA process?

Question 9/16

Which best describes your QA process?

Question 10/16

Does your company have a process for adding, changing, and removing tags?

Question 11/16

How many major data collection mistakes did you experience in the last year?

Question 12/16

Your process for data quality assurance is
Proactive; we have a plan, know what to test, and pass off on most things before they are released
Reactive; we respond to changing business conditions and get things done in

Question 13/16

Which types of digital marketing tools are currently deployed on any of your web properties? (choose all that apply)

Question 14/16

What kinds of tools do you currently use to QA tags on your web properties? (choose all that apply)

Question 15/16

Rate your company’s proficiency in your Tag QA process

Question 16/16

How confident are you in your data while making recommendations to management?
0%
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Is your data telling you the truth?

Our innovative DataAssurance™ technology not only validates your digital data, but looks for data collection gaps that exist across your entire website.

With no code to deploy, our patented technology doesn’t just simulate traffic across your desktop and mobile traffic, but audits valuable critical paths for specific conditions and values. This technology works in tandem with over 200 tags and analytics solutions, to give you the true picture of your “Big Data”.

Our relationship with ObservePoint is unique, in that we're both a partner and customer. Using their Tag Detection technology, we quickly learned we had important tags missing on 18% of our Acrobat pages.

Sunny Beck, Adobe
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Thai Airways

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Technology Ecosystem

Our Data Quality Assurance Platform works with over 200 third-party vendors. We work with each of their technologies to ensure proper implementation and data collection across all your digital channels.

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Founded by data pioneers.

Omniture co-founder
John Pestana is at it again.

Anything is possible when you have the right people on your team. ObservePoint has attracted the brightest minds to solve some of the industry’s most challenging problems.

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