Improving the Retail & E-commerce Experience

Retail’s trusted "web master"

A poor e-commerce experience means lost revenue. And a poor analytics tool (or poorly implemented analytics tool) could mean wasted spend AND lost revenue. How can you possibly stay on top of hundreds, thousands, or millions of pages across your web presence?
 
ObservePoint’s automated web governance platform helps you wrap your arms around your entire web presence, so you can spend your time on what matters most – creating incredible customer experiences.
 
  • Improve Customer Experience: proactively find broken experiences before they do.
  • Save Wasted Ad Spend: stop sending visitors to broken pages.
  • Increase Productivity: automated QA of all campaign and landing page links.
  • Generate Revenue: validate or fix your ecommerce analytics data and direct spend to highest ROI pages and paths.

Trusted by the world’s leading retailers

Trust your analytics

You’ve made a significant investment of time and money into creating your eCommerce experience and implementing your website’s analytics. ObservePoint scans your entire web presence and ensures all your hard work pays off: analytics tags are on all key pages and firing properly, your reporting is accurate, the customer experience is first class, and all that work is driving revenue. Experience an entirely new level of confidence in where you’re spending your valuable resources.

Improve customer journeys

Retailers often send up to 10% of their paid advertising traffic to broken experiences: 404 pages, slow loading pages, pages with broken analytics tags, etc. ObservePoint automates continuous monitoring of your most valuable customer journeys and helps ensure your entire eCommerce experience functions properly, converts well, and represents your company the way you want and expect. Make sure every precious dollar is working for you and not being wasted!

Build brand loyalty

Customer trust is the most valuable asset you can protect. ObservePoint scans your domains and webpages and provides important information that keeps your customers’ data safe: what cookies are on each page, who is setting those cookies, where is that information being shared, etc. You’ll also have the opportunity to approve or deny each cookie and build that list of approved technologies on your site. Even better, ObservePoint will validate the implementation of other key data privacy technologies across your website, like: consent management platforms, privacy policies, and more.

Trust your data

Important decisions about marketing spend, conversion paths, and advertising strategies are made every day. ObservePoint gives you the tools you need to validate the data you’re using to make those decisions and move the company forward.

Don’t just take our word for it.

Here’s what our customers have to say.

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Web Governance path today.

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