Improving the Retail & E-commerce Experience
Retail’s trusted "web master"
- Improve Customer Experience: proactively find broken experiences before they do.
- Save Wasted Ad Spend: stop sending visitors to broken pages.
- Increase Productivity: automated QA of all campaign and landing page links.
- Generate Revenue: validate or fix your ecommerce analytics data and direct spend to highest ROI pages and paths.
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Trusted by the world’s leading retailers
Trust your analytics
You’ve made a significant investment of time and money into creating your eCommerce experience and implementing your website’s analytics. ObservePoint scans your entire web presence and ensures all your hard work pays off: analytics tags are on all key pages and firing properly, your reporting is accurate, the customer experience is first class, and all that work is driving revenue. Experience an entirely new level of confidence in where you’re spending your valuable resources.
Improve customer journeys
Retailers often send up to 10% of their paid advertising traffic to broken experiences: 404 pages, slow loading pages, pages with broken analytics tags, etc. ObservePoint automates continuous monitoring of your most valuable customer journeys and helps ensure your entire eCommerce experience functions properly, converts well, and represents your company the way you want and expect. Make sure every precious dollar is working for you and not being wasted!
Build brand loyalty
Customer trust is the most valuable asset you can protect. ObservePoint scans your domains and webpages and provides important information that keeps your customers’ data safe: what cookies are on each page, who is setting those cookies, where is that information being shared, etc. You’ll also have the opportunity to approve or deny each cookie and build that list of approved technologies on your site. Even better, ObservePoint will validate the implementation of other key data privacy technologies across your website, like: consent management platforms, privacy policies, and more.
Trust your data
Important decisions about marketing spend, conversion paths, and advertising strategies are made every day. ObservePoint gives you the tools you need to validate the data you’re using to make those decisions and move the company forward.
Don’t just take our word for it.
Head of Global Marketing Technology
“ObservePoint has been really central to our success here at Carnival since the beginning.”
...Senior Manager, Digital Analytics
“There are so many ways that things can go wrong. ObservePoint gives us a way to make sure things get done and stay in place.”
...Sr. Data Architect, Room & Board
“As a result of working with ObservePoint, we achieved 99% ad waste reduction across display, Meta, and Pinterest.”
...Senior Marketing Analyst
“With ObservePoint, I’m able to reassure stakeholders that errors won’t pop up and that the integrity of their reports will be sound.”
...Start down your
Web Governance path today.
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New insights. Better data. Real Value.
