Landing Page Validation

Test your campaign landing pages to ensure smooth experiences and tracking.

Landing pages are critical to your digital demand strategy. They are a central point of customer engagement and data collection that informs your targeting and spending strategy.

ObservePoint validates your website landing pages at scale and across all of your paid and owned marketing channels to ensure reliable data, eliminate wasted ad spend, and deliver delightful user experiences.

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Are any of my campaign landing pages broken?

You’re spending a lot of money every day driving traffic to your landing pages, so it’s crucial to know if any of them are not loading or functioning correctly. 5-10% of paid media landing pages are going to broken experiences, and that’s usually a visitor’s first experience with your website.

Your landing pages often do not have other inbound links from the rest of your site. With ObservePoint, you can:

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Do my landing pages load too slowly?

slow loading

Slow-loading pages are an invitation to bounce. Google and Bing will also ding your quality score if your page takes more than 3 to 4 seconds to load, which drives up your cost per click.

In ObservePoint’s Page Summary report, you can:

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Do my campaign links go through redirects? If so, do the redirects strip tracking parameters or alter tracking code format?

Redirects are the multiple URLs a visitor jumps through before getting to the final landing page. Each redirect is an opportunity for something to go wrong, most frequently, the loss of identifying tracking variables.

When you click into a page URL that you’ve audited in ObservePoint:

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Are the correct analytics and/or MarTech tags present on marketing campaign landing pages?

Martech tags

Another element that can’t be taken for granted is that your advertising tags are actually on the landing pages that you’re spending money to send traffic to, collecting the information you need.

The Tag Inventory page in ObservePoint allows you to:

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Are tracking codes being passed to the correct variables in my analytics/MarTech platforms?

If you’ve confirmed that your analytics tags are present on your landing pages, you’ll also want to make sure that the data being collected by them is going into the correct variable.

On ObservePoint’s Variable Inventory page, you can:

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Create your ObservePoint account and scan your website today!

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Start your trial of the full ObservePoint solution to see how you can scale and automate your web governance efforts.

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