We recently conducted a series of audits on Internet Retailer Top 500 and Second 500 web sites. This research uncovered a number of interesting findings that we have decided to discuss in several blog posts.
what gets measured gets improved, why don’t more companies measure digital marketing data quality?
Earlier this year, we audited the Internet Retailer top 500 and second 500. We found that 47% of top sites and 26% of second sites deploy more than one web analytics tool. This is an ongoing trend that’s sparked quite a bit of controversy.
Our favorite thing to do here is solve challenging problems. This is a story of one particularly prickly problem with a not-so-obvious solution.
When should I audit my site?
Just like all good questions, the correct answer to this one is it depends! It all hinges on your business, your tools, your resources, and your environment. Here are six questions to consider to point you in the right direction.
The Summer 2014 Release was applied over the weekend. This included lots of major back-end upgrades to generally make things faster, better, and stronger. Here are the highlights:
In our last blog post, we identified five people you'll meet at Empower 2014. Now's your chance to find out which one you are.
What are you waiting for? Take the quiz below!
What to Expect When You're Expecting to go to Empower
Limiting audits to 5,000 pages produces quick, actionable results for most – but not all – of your tagging problems.