ObservePoint Blog

New Features: SiteAudit Report, Tag Alerts, Simulations, and Faster Audits
Wednesday, 22 Jun 2011

We're excited to announce four great features in the latest SiteAudit release: SiteAudit Report, Tag Monitoring, Simulations, and faster audits.

SiteAudit Report

One of the most asked-for features from our customers is a printable, high level report to answer the question "how is my implementation overall?" Starting today, we're excited to enable SiteAudit Reports in all accounts. The SiteAudit report scores your website based on web analytics implementation quality and site performance. 

SiteAudit Report

Tag Alerts

Now you can receive an alert any time a tag (or variable within a tag) changes or disappears from a page. 

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Win Tickets to Stratigent Workshop Series
Tuesday, 21 Jun 2011

Stratigent workshop series

Win tickets to Stratigent Workshop Series

The 2011 Stratigent Workshop Series is a hands on set of workshops comprised of classes on Analysis & Insights and Dashboards. The Dashboard class will walk you through the creation of meaningful dashboards and reports. The Analysis & Insights class will help you gain actionable insight – how to get it, communicate it, and use it to influence change. Join fellow members of the analytics community for a full day packed with tips from the industry insiders and networking with other users.

Time and Location

July 12, 2011, 9:...

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Best Practices for Tag Auditing and Management
Thursday, 26 May 2011

A free webinar presented by ObservePoint, Ensighten and Lending Tree

 

Wednesday, June 1, 2011. 10am PT / 1pm ET

 

See how these best practices are put into action.

Join us as we speak with Ensighten's foremost Tag Management experts about complete tag management. Craig Ketner, Systems Engineer at Lending Tree, will share how Ensighten and ObservePoint has made his tag management worries a thing of the past.

 

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Web Analytics Wednesday - Summit Edition
Monday, 07 Mar 2011

As the best and brightest in web analytics are getting ready to travel to Salt Lake City for Summit, we wanted to remind everyone about tomorrow's Web Analytics Wednesday meet-up. We've got an extra special event planned to help you kick off Summit week in style. In addition to the traditional drinks, appetizers, and great company, we're pleased to welcome Ryan Innes, an extremely talented local up-and-comer. He'll be performing at 6:30, so make sure to arrive on time!

Please be sure to invite your friends and coworkers to come kick off Summit week with the best web analytic minds in the world.
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SiteAudit Version Release Summary
Friday, 04 Mar 2011

Our most recent release involved lots of under-the-hood performance enhancements as well as a refreshed look and feel. We've added features that were most requested by you, our users. Hopefully, these enhancements need no explanation but in case you're interested, here's a summary of what's new.

ObservePoint SiteAudit Enhancements

  • New log-in screen! One place to log in, retrieve your password, sign up for a new account, connect with us on Facebook, Twitter, or read our blog.
  • Better visual organization throughout...
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Don't waste another minute on web analytics tag QA
Wednesday, 02 Mar 2011

Checking to be sure web analytics are implemented correctly on a website can be a burdensome task. Recognizing this, many tools have been developed to help speed things along. Most of these tools are focused on checking individual tags on individual pages and they're great for spot-checks. The question these tools leave unanswered, however, is whether the website's analytics as a whole is correctly implemented. The most you can do with many tools is look for and work on problems you already know about. But what about problems you don't know about? Or even worse, problems that you don't even know to look for - unknown unknowns?

Let's consider this concept of "unknown unknowns" for a moment. When we go to solve any problem, whether it's a lack of hot water, a war in a foreign country, or missing data in a reporting suite, there are essentially three classifications of data we use to solve problems.

Known knowns: things we know, i.e., I...

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ObservePoint is nominated for 2011 Web Analytics Association Award
Monday, 21 Feb 2011

 

We are honored to have been nominated in the Technology of the Year category in the Web Analytics Association 2011 Awards of Excellence. To be counted among such venerable award candidates is indeed a complement. Our promise to the web analytics industry has always been to improve data quality, and this nomination is a flattering affirmation from the industry that we are keeping this vow. 

If you are a member of the Web Anlaytics Association, we encourage you to exercise your rights and vote for the candidates whom you feel are most worthy of awards. If you choose to vote for us, please accept our gratitude....

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Charitable Giving this Holiday Season from the Analytics Community
Wednesday, 24 Nov 2010

In preparation for the holiday season, we've been thinking about those among us who are in need - our friends, family, and even total strangers. ObservePoint and all who work here are committed to giving back to our community, and in helping those who are less fortunate. John Pestana (formerly of Omniture) and Rob Seolas founded ObservePoint with a strong desire to create a culture of charity, and each team member that has been brought on since that time shares this commitment. Each of us has our own charitable organizations that we regularly donate our time and talents to in our off-work time. Find out more.

ObservePoint is Giving Back

This holiday season, we'd like to expand our reach. Knowing that the many in the web analytics community are involved in various altruistic causes, we'd like to offer a complementary SiteAudit account to be used for the benefit of any charitable,...

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Auditing H.Code Versions with SiteAudit
Thursday, 14 Oct 2010

Don't check tag attributes by hand, use SiteAudit find pages you may not know are there or need updates.If you’re planning on or have recently updated your tags for SiteCatalyst (or any other data collection tag), you’ll want to know that you were successful in changing tags on every page. Depending on your implementation, this change can be made on most pages with a JS file swap. You may, however, be working with a site where this isn’t true (or at least not for all pages.) In order to identify and confirm the code version on every page of your site, there are a few options available to you.  You can use freeware/shareware tools such as the Omniture debugger, Firebug or the new Google Analytics Tracking Code Debugger, WASP, or our own SiteAudit Plugin. Any of these are great provided that you know where to look for tagging problems. But what happens if you don’t?

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Free Tag Audit for the SiteCatalyst 14.9 Update
Monday, 11 Oct 2010

Are you an Adobe SiteCatalyst user? If so, you may or may not be aware that an update was just released on October 7th, 2010. SiteCatalyst 14.9 is now available, and with that update come some extremely valuable new features, such as:

  • 25 new custom traffic variables
  • 25 new custom conversion variables
  • 20 new custom events
  • Automatic truncation of image requests in IE

With this release of SiteCatalyst 14.9, there is a required H.code update, now version H.22.1. In order to take full advantage of the new features, it will necessary to update your H.code on each page to the latest version. Once upon a time, this would have been a huge hassle, requiring somebody to dig through page after page of code, and checking, copying, pasting…but no longer! Thanks to SiteAudit, our proprietary tag auditing tool, you can quickly and easily scan your entire site...

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