Posted By Clint Eagar  |  October 24th, 2014  |  114 Views

Intranet sites can be an extremely useful and valuable tool for your company, with many possible uses.

tag audit, Data Quality, intranet, how-to
Posted By Matthew Miller  |  October 20th, 2014  |  99 Views

Sometimes things break for [seemingly] no reason. Given the complexity of most site and application deployments in the age of mashups, social media, tag proliferation, big data, mobile, and quickly evolving standards, errors and breakage shouldn’t be so shocking.

Data Quality, alerts, testing
Posted By Matthew Miller  |  October 8th, 2014  |  250 Views

We have been highlighting the ten tips to achieving data quality nirvana based on the tips provided in the Web Analytics Demystified whitepaper Data Quality and the Digital World.

Best Practices, Data Quality, tag audit
Posted By Matthew Miller  |  October 6th, 2014  |  218 Views

Digital data quality just isn't as hot of a topic as analytics, big data, or machine learning, and that will probably never change. But in the end, data quality is one of the underlying foundations of better reporting, analytics, and decision making, says Priyank Mohan, technologist, strategist, analyst and thought leader.

data quailty, tag auditing, Tag Management, TMS
Posted By Alan Feuerlein  |  October 2nd, 2014  |  140 Views

Regular expressions can be hard to understand, even for the most seasoned propellerhead. I initially wrote this tool to help myself. The concept is simple - paste in a block of text and write a regular expression to see what matches. I’ve released the tool and hope you find it useful tool.

Tools, regular expression, regex
Posted By Matthew Miller  |  September 30th, 2014  |  99 Views

Unless you are the smallest of small businesses or have an extraordinarily simple web site and deployment, you need a robust data quality management solution. 

data quality management
Posted By Matthew Miller  |  September 30th, 2014  |  349 Views

Continuing the discussion on the 10 essential tips to achieving data quality nirvana from Web Analytics Demystified’s white paper, what's the next step? Define governance and controls for your organization’s data quality.

Data Quality, White Paper, tips
Posted By Matthew Miller  |  September 29th, 2014  |  324 Views

We recently conducted a series of audits on Internet Retailer Top 500 and Second 500 web sites. This research uncovered a number of interesting findings that we have decided to discuss in several blog posts.

tag deployment, Internet Retailer, Data Quality, Research
Posted By Matthew Miller  |  August 25th, 2014  |  75 Views
10 steps to data quality nirvana

More than 80% of sites have improperly deployed data collectors, at some point resulting in broken web pages, loss of site traffic, and lost sales.

What is Data Quality?

Data Quality, tips, process
Posted By Matthew Miller  |  August 19th, 2014  |  469 Views
ditch the data quality janitor

If what gets measured gets improved, why don’t more companies measure digital marketing data quality?

Data Quality, chief data officer, data stewardship

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