What Every Website Needs to Know About US Privacy Compliance and Tracking Risk
August 11, 2026
60 mins
Summary
Most websites are collecting, sharing, or exposing more personal data than their owners realize, and with nineteen states now enforcing privacy laws, that gap is becoming harder to ignore. In this session hosted by the IAPP, Dave Smith of ObservePoint and Rita Garry of Howard & Howard break down where US privacy enforcement stands today and what it takes to get ahead of it, covering:
- The steady expansion of state privacy laws, with more taking effect through 2027-28
- Increasing coordination between state attorneys general driving faster enforcement
- The rise of individual demand letters and lawsuits built on older statutes like CIPA
- How to “mechanize” privacy so compliance is built into everyday tools and processes
Watch the recording for a practical look at why closing these gaps takes coordination across legal and technical teams, and where to start without breaking the budget.
