What is the _ttp cookie?
Used by TikTok to measure the performance of advertising campaigns and personalize user experiences, including targeted ads.
Table of Contents
About the _ttp cookie
| Vendor | TikTok |
|---|---|
| Category Category The functional category of the technology, such as Web Analytics or Social Media. Learn more | Social Media |
| Consent Category Consent Category The consent category this cookie most commonly falls under across sites we scan, normalized into four standard categories. Learn more | Targeting & Advertising |
| Prevalence | Very Common |
| Popularity Popularity Popularity is calculated from our dataset of 4.5B+ cookies analyzed across hundreds of millions of web pages. Learn more | Found on 9.8% of scanned pages |
| Expiration Type | Timestamp |
| Expiration Duration | 24 days |
| Party Type Party Type Whether the cookie is first-party or third-party. Learn more | Mixed |
| Risk Level Risk Level Rates how sensitive the data stored by this cookie is (High, Medium, or Low) based on data classification and distribution. Learn more | High |
| Vendor Privacy Policy | https://www.tiktok.com/legal/page/global/tiktok-website-cookies-policy/en |
| Vendor Website | https://www.tiktok.com |
What is the purpose of the _ttp cookie?
The _ttp cookie is set by the TikTok Pixel (either as a first-party or third-party cookie) to track visitors on websites that use TikTok's advertising services. It stores a unique identifier that matches user interactions, such as page views or purchases, with a TikTok account. This data is used by TikTok to measure ad campaign performance, attribute conversions to specific ads, build retargeting audiences, and deliver personalized advertisements.
What are the Privacy Risks of the _ttp cookie?
Risk Level: High
This cookie collects pseudonymous identifiers and behavior data (such as page views and purchases) which are transmitted to a third party (TikTok). The data is used to match visitors with TikTok users, facilitating cross-site tracking, behavioral profiling, and targeted advertising, which carries significant privacy risk and typically requires explicit user consent in regulated jurisdictions.
How to Remove the _ttp cookie from a Website
Website administrators can remove the _ttp cookie by removing the TikTok Pixel script (often loaded from analytics.tiktok.com) from the website's source code or tag management system. Additionally, site owners can configure their pixel settings in the TikTok Events Manager to disable first-party cookie usage by toggling it to 'Off', and rely solely on server-to-server tracking or third-party cookies if desired. If the service must be entirely removed, deleting the tag is the only method.