What is the pb_rtb_ev_part cookie?
This cookie is used by PulsePoint to track user interactions and facilitate real-time programmatic ad bidding.
Table of Contents
About pb_rtb_ev_part
| Vendor | PulsePoint |
|---|---|
| Cookie Domain | contextweb.com |
| Category Category The functional category of the technology, such as Web Analytics or Social Media. Learn more | Advertising & Paid Media |
| Consent Category Consent Category The consent category this cookie most commonly falls under across sites we scan, normalized into four standard categories. Learn more | Targeting & Advertising |
| Prevalence | Very Common |
| Popularity Popularity Popularity is calculated from our dataset of 4.5B+ cookies analyzed across hundreds of millions of web pages. Learn more | Found on 10.3% of scanned pages |
| Expiration Type | Timestamp |
| Expiration Duration | 30 days |
| Party Type Party Type Whether the cookie is first-party or third-party. Learn more | 3rd-Party |
| Risk Level Risk Level Rates how sensitive the data stored by this cookie is (High, Medium, or Low) based on data classification and distribution. Learn more | Medium |
| Vendor Privacy Policy | https://www.pulsepoint.com/legal/platform-privacy-policy |
| Vendor Website | https://www.pulsepoint.com |
What is the purpose of pb_rtb_ev_part?
The pb_rtb_ev_part cookie is set by PulsePoint (part of Internet Brands since 2021) on the contextweb.com domain. It operates as a persistent third-party tracker within real-time bidding (RTB) ad exchanges. The cookie registers pseudonymous event data regarding a user's web browsing activity, movement across websites, and interactions with advertisements. This information enables PulsePoint and its demand-side partners to synchronize user identities, build interest-based profiles, cap advertisement frequency, and deliver personalized, cross-contextual ads across its publisher network.
What are the Privacy Risks of pb_rtb_ev_part?
Risk Level: Medium
This cookie is classified as a Medium risk because it functions as a behavioral advertising ID. It captures pseudonymous event data and tracks user browsing patterns across multiple websites to build interest profiles for targeted advertising. While it shares data with third-party ad networks in the real-time bidding (RTB) ecosystem, it primarily relies on pseudonymous identifiers rather than direct Personally Identifiable Information (PII).
How to Remove pb_rtb_ev_part from a Website
To remove this cookie, site administrators must remove the PulsePoint tracking tag, pixel, or ad exchange integration from the website's source code or tag management system. If the site utilizes programmatic advertising or header bidding (e.g., via Prebid.js), administrators must remove the PulsePoint bidder from the wrapper configuration. The cookie cannot be removed without disabling the underlying PulsePoint advertising services.