Privacy Checks Are Trust Builders, Not Roadblocks

Summary

What can a single pre-checked checkbox teach an entire company about consent? In this episode of The Web Privacy Podcast, host Ethan Prete talks with Uche Orji, Lawyer and Compliance Officer, about the marketing signup form she flagged during an internal audit, and why “customers can always unsubscribe” is the mindset that leads to GDPR fines. Uche explains what the law actually requires of consent, how she replaced a lucky catch with a routine privacy workflow, why privacy checks are trust builders rather than roadblocks, and how legal teams can operationalize the law with process documents, education, and internal audits. The conversation closes with her advice to CMOs: focus on quality leads, because only a consenting customer converts. For privacy professionals, marketers, and anyone who owns a web form.