Website Privacy Validation

Automatically test and monitor your web properties for privacy compliance.

As more and more data privacy regulations with staggering fines are being passed, it’s clear that data protection is a major public concern.

ObservePoint provides a website privacy audit for critical privacy requirements at scale, so you can check for compliance with data collection policies and regulations.

Trusted by the world’s leading retailers

Ensure your Privacy Policy and "Do Not Sell/Share" links are present.

Most regulations stipulate that your privacy policy (and for CCPA a “Do Not Sell/Share” link) must be accessible from all pages. But this simplest of privacy requirements can be hard to get right, and it’s often the quickest way to a privacy violation. With ObservePoint, you can set up automated audits to regularly search for your privacy policy and “Do Not Sell/Share” links on every page, then report on any pages missing those elements.

Check your Cookie Consent banner tag is present.

If you have implemented a consent management platform, the next thing to look for is if your consent banner is present on every page, enabling users to provide their preferred level of consent. Billions in dollars and euros have been fined so far for this avoidable violation.

ObservePoint can also scan your site for the CMP tag (JavaScript code) that should be loading your cookie consent banner and let you know where it’s missing. 

Validate your CMP is respecting all possible consent profiles.

A common misconception about installing a CMP is that you can “set it and forget it.” Just because the banner is there doesn’t mean it’s doing what you expect. If it’s not implemented correctly, cookies and tags that your users have opted out of will still load. Using ObservePoint’s audits, you can test and verify your CMP is respecting all possible user-specified consent preferences: accept all, reject all, opt in/out to specific categories and multiple locations.

Know when and where new/ unapproved technologies appear.

Another element that can’t be taken for granted is the dynamic nature of a website. With so many teams making frequent changes, you need to keep a sharp eye out for new technologies to be vetted and approved or unapproved before they put you at risk. Scheduling regular audits with ObservePoint allows you to see any new/unapproved technologies loading on your site. And once vetted, it’s easy to add technologies to your Approved list.

Inspect network requests from unauthorized locations.

Is your data going somewhere it shouldn’t be? Data transfers to unauthorized countries, regions, or domains are a major privacy issue for many regulations, but it can be difficult to monitor and remain compliant.

With ObservePoint, you can set specific consent categories for approved and unapproved locations and domains to ensure your data remains where you want it to. 

Create your ObservePoint account and scan your website today!

Start your trial of the full ObservePoint solution to see how you can scale and automate your web governance efforts.
  • Scan your webpages and schedule recurring audits
  • Inventory campaign links and experience interruptions
  • Set up Rules to notify you when something changes
  • Share the results with your team to plan next steps
  • And much, much more

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