ObservePoint + Strala

Capture Every Touchpoint. Ensure Quality Data. Uncover Attribution Insights.

We’ve acquired and are integrating Strala’s technologies to help you ensure accurate data collection and performance measurement throughout your organization—from creating unified data standards, to validating analytics data collection, to generating accurate attribution insights that drive growth and increased ROI.

6 Million+

Web Page Audits Per Week


User Journey Tests Per Month


TagDebugger Users

“ObservePoint has been central to our success since the very beginning—it’s built into my DNA to use and rely on ObservePoint.”

- Tim Crandley, Head of Global Marketing Technology

Confidence in your data and decisions.

Make Better Decisions

Make Better Decisions.

Apply more effective data-driven insights without questioning the integrity of your analytics data.

Improve User Experiences

Improve User Experiences.

Keep your web and mobile implementations lean and efficient so users will invest their loyalty in your brand.

Ensure ROI on MarTech

Ensure ROI on MarTech.

Keep your marketing and analytics tags on point to validate your release cycles and reap the benefits you paid (probably a lot) for.

Trust Your Tagging

Trust Your Tagging.

Test and monitor tag implementations automatically, and rest easy knowing if an error occurs, you’ll be notified immediately.

Take Back Your Time

Take Back Your Time.

Spend less time debugging bad implementations and more time analyzing and acting on your data.

Protect Your Data

Protect Your Data.

Identify and track all data collectors on your digital properties to protect your customers, your data, and your reputation.

Ready to see the difference ObservePoint can make for you?

Get a free website audit to start collecting accurate data today.