Additional Solutions

ObservePoint provides a range of digital governance solutions to help you collect quality data, protect your data, and optimize customer experiences. Here are some of our solutions you might not have known about.

Privacy Compliance

With data privacy regulations like GDPR, CCPA, and many others, your company needs to proactively take steps to protect your customer’s data and your reputation. ObservePoint’s solution for Privacy Compliance enables you to determine if the tech collecting data, as well as your Consent Management Platform (CMP), are compliant.

Audit and inventory all tags and cookies
Identify data collection who, what, and where
Define approved/unapproved cookies
Simulate consent profiles to test your CMP

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Touchpoint Management

To trust campaign ROI calculations, you need to first trust the data going into those calculations. ObservePoint’s solution for Touchpoint Management ensures your marketing measurement program is unified and consistent, giving you the confidence to make decisions based on complete and accurate data.

Define a universal taxonomy of record
Standardize tracking for all interactions
Enrich marketing analytics and attribution
Automate with integrations and templates

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Journeys & Journey Support

Journeys simulate user paths and experiences to test and validate functionality and analytics integration. Because testing and maintaining these critical conversion and user paths is challenging and time-consuming, ObservePoint provides full Journey Support tiers to best fit your organization's needs.

Build automated Journeys on your critical user paths
Schedule and monitor tests running on a regular cadence
Fix broken Journeys before they interrupt experiences

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