The ObservePoint Brand

Brand Guidelines

ObservePoint encourages and supports other products and services that use and supplement our services, and we ask that you follow these Brand Guidelines, which are intended to promote consistent use of our Brand Assets. This makes it easier for people to instantly recognize references to ObservePoint, and prevents consumer confusion. These guidelines also help protect ObservePoint’s intellectual property. Please comply with all of the following Brand Guidelines when using all ObservePoint Brand Assets.

What Constitutes a Brand Asset?

The ObservePoint brand includes the words, phrases, symbols, designs, and other distinctive brand features associated with ObservePoint and our services (“Brand Assets”). Examples of our Brand Assets include the word “ObservePoint” and logos. Our Brand Assets are trade names, trademarks, service marks, and trade dress of ObservePoint.

General Brand Guidelines

Please do:

  • Use our Brand Assets to refer to ObservePoint, our services, products, etc.

  • Write “ObservePoint” as a single word, and capitalize both the “O” and “P”.

  • Comply with our Logo Guidelines, Terms of Service, and Acceptable Use Policy.

Please do not:

  • Use the Brand Assets in a way that suggests or implies partnership, sponsorship, or endorsement by ObservePoint, unless permitted through written consent to do so.

  • Modify or alter the Brand Assets.

  • Incorporate the Brand Assets, or anything confusingly similar, into your trademarks, domain names, logos, or similar content.

  • Present the Brand Assets in a way that makes them the most prominent or distinctive feature of what you’re creating.

  • Use the Brand Assets in merchandise or other products such as clothing, hats, or mugs. This is reserved for internal use only.

  • Assert rights over the ObservePoint brand or Brand Assets, whether by domain name registration, trademark registration, or anything else.

  • Use trademarks, domain names, logos, or other content that imitate or could be confused with ObservePoint.

  • Feature ObservePoint on materials associated with sexually explicit content, unlawful activity, or other materials that violate our Terms of Service and Acceptable Use Policy.

Logo Guidelines

The ObservePoint brand includes the words, phrases, symbols, designs, and other distinctive brand features associated with ObservePoint and our services (“Brand Assets”).

Requirements

Here are the basic guidelines for using an ObservePoint logo:

  1. Comply with our Brand Guidelines (specified above).

  2. Do not alter the shape, proportion, color, or orientation of the logos. They should remain the ObservePoint yellow and ObservePoint gray.

  3. Provide at least as much padding around the logo as displayed below. This helps the logo appear clean and uncluttered. A general rule of thumb for minimum space around the logo is to take the ‘P’ and place it around the logo (as shown below) and this will give you enough clear space.

ObservePoint Logos

ObservePoint Yellow Logo

ObservePoint Yellow Logo

ObservePoint Gray Logo

ObservePoint Gray Logo

Required Clear Space

ObservePoint Gray Logo

To help us address future branding changes, we may modify these Brand Guidelines, without notice, and post the most recent version on our website. Be sure to review these Brand Guidelines periodically to ensure compliance.