It's Finally Happening: Goodbye 3rd-Party Cookies
Chrome is finally starting to say goodbye to 3rd-party cookies. Are you ready?
Listen as Dave Smith, CTO, Cameron Cowan, Sr. Dir Product Strategy, and Mike Fong, Sr. Solutions Engineer at ObservePoint discuss:
- What 3rd-party cookie deprecation by Chrome means for businesses, users, advertisers, and website owners
- New methods that Google will use to protect privacy as well as digital ad revenue such as: Topic API, Privacy Sandbox, and Partitioned cookies
- What businesses and website owners should audit and discuss with their MarTech partners to make sure their websites continue to function properly