Counting Cookies: Three Years Later

ObservePoint has been partnering with DMPG for years to help brands across the globe govern their web properties. Three years ago, we jointly published “Counting Cookies: The Reliance, The Risk, and The Remedy,” an in-depth look at 3rd-party cookie dependency across top websites in key markets. With the impending phase-out of (most) 3rd-party cookies on Chrome, it’s an excellent time to refresh and revisit that research and analysis.

Join us for highlights of some of the key findings from this updated report, including:

• The ongoing reliance of many brands on 3rd-party cookies
• Notable changes over the past three years since the original research
• The current state of 3PCs on some of the world’s most visited websites
• Guidance on where we can all go from here
  
  

See you on Zoom!