Fortifying Your Marketing Measurements for the Holidays

The holidays are the most wonderful time of year for data-driven website professionals. However, getting your analytics and campaigns ready and running as efficiently as possible for this data-heavy time can be tricky.

In this episode of DataChat LIVE!, Kyle Woodruff, EVP at ObservePoint, will be joining Cameron Cowan and Mike Fong to discuss ways for getting the most out of your website analytics and digital campaigns during the holidays, including how to:

Focus your tracking and testing on key pages and paths
QA your analytics and measurement tech before going into your holiday code freeze
Automatically test and validate your campaign tracking and landing pages throughout the season
Ensure you’re delivering delightful user experiences and collecting accurate data to guide your end-of-year budgeting decisions
And more

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Speakers

Kyle Woodruff
EVP of Marketing

Cameron Cowan
Senior Director, Product Strategy

Mike Fong
Sr. Solutions Engineer