Your Web Governance Starting Line
It only takes 5 minutes to see how your organization scores on web governance efforts. Take the quiz and get a roadmap.
ObservePoint Web Governance Maturity Model
This short quiz will assess your company’s maturity in web governance and provide practical directions and strategies to improve.
What is Web Governance?
“Web Governance” is the management of your company’s or brand’s online presence. Proper Web Governance programs are crucial for any organization. A well-established and maintained online presence helps ensure that the websites remain a valuable asset that:
Supports your organization’s mission
Maintains and builds your positive online reputation
Pillars of Web Governance
When the four pillars of web governance are built and maintained properly, they can provide a rock-solid foundation for your organization’s web presence.
Web Governance Foundation
Your content should be informative, enticing, and SEO-optimized. But you also need the right tracking and calls to action to widen your funnel with effective content marketing. Important customer experiences and conversion paths should also be monitored to maintain smooth journeys without obstacles.
Remediation
- • Prioritization
- • Workflow
- • Validation
Data and Technology
Privacy, Security, and Risk
Remediation
- • Prioritization
- • Workflow
- • Validation
Content and Experience
Remediation
- • Prioritization
- • Workflow
- • Validation
Web Gov Foundation
Data and Technology
The technologies you deploy on your website add functionality and collect important data about your visitors and your site’s performance. They’re also prone to errors and entropy if not monitored and maintained. The effort you put in to keep your data clean and your technologies functioning is a key measure of web governance maturity.
Content and Experience
Your content should be informative, enticing, and SEO-optimized. But you also need the right tracking and calls to action to widen your funnel with effective content marketing. Important customer experiences and conversion paths should also be monitored to maintain smooth journeys without obstacles.
Privacy, Security, and Risk
Having an ongoing program to monitor your privacy, security, and risk strategies and practices is essential. Create brand loyalty and properly protect both your customer data and reputation with compliance and governance.
About ObservePoint
ObservePoint is a web governance platform that helps you navigate the complexities of your digital presence. Our web scanner automatically compiles information about your site that allows you to test and monitor your data privacy programs, the implementation of your site analytics, and the functionality of key customer experiences with your brand.
