ObservePoint

Your Web Governance Starting Line

It only takes 5 minutes to see how your organization scores on web governance efforts. Take the quiz and get a roadmap.

ObservePoint Web Governance Maturity Model

This short quiz will assess your company’s maturity in web governance and provide practical directions and strategies to improve.

What is Web Governance?

“Web Governance” is the management of your company’s or brand’s online presence. Proper Web Governance programs are crucial for any organization. A well-established and maintained online presence helps ensure that the websites remain a valuable asset that:

Supports your organization’s mission

Creates ideal online experiences for your customers

Maintains and builds your positive online reputation

Pillars of Web Governance

When the four pillars of web governance are built and maintained properly, they can provide a rock-solid foundation for your organization’s web presence.

Your content should be informative, enticing, and SEO-optimized. But you also need the right tracking and calls to action to widen your funnel with effective content marketing. Important customer experiences and conversion paths should also be monitored to maintain smooth journeys without obstacles. 

Remediation

Remediation

Remediation

Web Gov Foundation

is the most fundamental and critical pillar of a great web presence. Your Web Foundation includes your strategy and resource alignment, an inventory of your web properties like domains and pages, tags, cookies, etc, and a plan to measure and improve your web governance stance.
web property inventory (domains & pages, tags, cookies, etc), Privacy/Security/Risk, and Digital Building Blocks (Data, content, experience, etc.).
To effectively manage your organization’s web presence, a proper governance foundation is essential to establish necessary standards, build the right team, keep a vigilant watch on performance, and continuously take action to remediate.

Data and Technology

The technologies you deploy on your website add functionality and collect important data about your visitors and your site’s performance. They’re also prone to errors and entropy if not monitored and maintained. The effort you put in to keep your data clean and your technologies functioning is a key measure of web governance maturity.

Content and Experience

Your content should be informative, enticing, and SEO-optimized. But you also need the right tracking and calls to action to widen your funnel with effective content marketing. Important customer experiences and conversion paths should also be monitored to maintain smooth journeys without obstacles.

Privacy, Security, and Risk

Having an ongoing program to monitor your privacy, security, and risk strategies and practices is essential. Create brand loyalty and properly protect both your customer data and reputation with compliance and governance.

About ObservePoint

ObservePoint is a web governance platform that helps you navigate the complexities of your digital presence. Our web scanner automatically compiles information about your site that allows you to test and monitor your data privacy programs, the implementation of your site analytics, and the functionality of key customer experiences with your brand. 

Learn more about ObservePoint

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