ObservePoint may collect two types of information from users of our Website or application: “personal information” which is information that can be used to locate you, contact you, or determine your specific identity (such as name, e-mail address, mailing address, phone number, etc.) and “aggregate information” which is information about your activities on the Website or in connection with the services that cannot be used to identify, locate, or contact you (such as frequency of visits to the Website, data entered when using the Website, Website pages most frequently accessed, browser type, etc).
Aggregate information is collected as you visit our Website, application or interact with our services even if you do not enter any information. Generally, aggregate information is used in a collective manner, and no single person can be identified by that compiled information. ObservePoint uses aggregate information to provide its services and remuneration, as well as to determine the use of our Website and to monitor, audit and analyze information pertaining to our business metrics.
As a Privacy Shield organization, ObservePoint has responsibility for the processing of any of your personal information it receives under the Privacy Shield and any subsequent transfers to a third party who would be acting as an agent on our behalf. ObservePoint, on occasion, may share personal information with third party service providers as we deem necessary for the third party to fulfill their duties on our behalf, such as fulfilling orders, processing credit card payments, or other functions necessary to our business. These third-party service providers are not authorized to retain, share, store or use your personal information for any purposes other than to provide the services for which they have been hired to provide on our behalf. ObservePoint shall remain liable under the Principles if its agent processes your personal information in a manner inconsistent with the Principles, unless ObservePoint proves that it is not responsible for the event giving rise to the damage. When you submit your personal information, you agree that we may use your personal information to contact you by email, telephone, cell phone, direct mail, or text message about information you request and certain offers made available by us or third parties that we believe you might be interested in based on information you have provided to us. We do not sell, trade or otherwise share your personal information with unrelated third parties for their own marketing purposes, however, we may market certain offers to you on behalf of third parties we determine you might be interested in.
We may use aggregate information to improve the Website, application and services, to monitor traffic and general usage patterns, and for other general business purposes. We may disclose aggregate information to third parties for a variety of business reasons, including to advertisers to inform them of the usage habits or characteristics of the interested audience, and to potential investors so that they may better understand our user base, etc. Aggregate information will not include any personal information and we will not disclose any personal information except as expressly stated elsewhere in this Policy.
In addition to the foregoing, ObservePoint may elect to share or transfer your personal information to unrelated third parties: (i) to comply with a legal requirement, judicial proceeding, court order, or legal process served on ObservePoint, (ii) to investigate a possible crime, such as fraud or identity theft; (iii) in connection with the sale, purchase, merger, reorganization, liquidation or dissolution of ObservePoint; (iv) when we believe it is necessary to protect the rights, property, or safety of ObservePoint or other persons; or (v) as otherwise required or permitted by law. Please note ObservePoint is required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. The Federal Trade Commission has jurisdiction over ObservePoint with regard to its compliance with the Privacy Shield. Please note that on some portions of the Website or application, users can choose to have their personal information displayed. If users choose to have their personal information displayed on the Website, they will be given forewarning that the action they are about to take will make their personal information publicly available on the Website.
If you do not provide us any of your personal information, we are limited in the information we may collect from you. For example, we may be able to determine your IP address for the purposes of administering the Website and tracking Website usage, but your IP address may vary each time you visit or it may remain the same depending on the type of Internet connection you are using or the location from which you access the Website. We may collect information about the websites that directed you to the Website after you clicked on a text or banner link or an ad from another website, or the day and time you visited the Website and how long you spent on the Website. We aggregate such information to help us to compile reports as to trends and other behavior about users visiting our Website, however such information is anonymous and cannot be tied directly to you. We may also use “cookies” and your personal information to enhance your experience on the Website and with the services offed to provide you with personalized offers. A cookie is a small data file placed on your computer’s hard drive that contains information that allows us to track your activity on the Website. The cookie itself does not contain any personal information; however, if you provide us any personal information the cookie may act as an identifier to tie your personal information to your IP address or computer. You may choose to delete cookies from your computer’s hard drive at anytime or to disable cookies on your computer. If you delete cookies that relate to the Website, we may not be able to identify you upon your return to the Website. Additionally, if you disable your computer’s cookies, you may not be able to access certain features of the Website or services that require that cookies be enabled. The Website’s cookies cannot be used to read data from your hard drive and cannot retrieve information from any other cookies created by other websites. ObservePoint’s cookies cannot be used as a virus, Trojan horse, worm, or any other malicious tool that could impair your use of your computer. Our cookies are used to help us better understand how you and other users use the Website so we can continue to provide a better, more personalized user experience on the Website. We also share website usage information about our Website with those interested in running targeted promotional campaigns on the Website. For this purpose, we and our advertisers track some of the pages that you visit on the Website through the use of pixel tags (also called clear gifs).
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. We restrict access to personal information to ObservePoint employees, service providers and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. We use secure socket layer (“SSL”) technology to encrypt and protect the security of your personal information, when it is sent over the Internet. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.
ObservePoint processes personal information only for the purposes for which it was collected and in accordance with this Policy. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.
Our Website and application are not directed to children and we will not request personally identifiable information from anyone who we know to be under the age of 18, unless we have obtained verifiable parental consent from a parent or legal guardian. If we become aware that a user under the age of 13 has registered with our Website, application or services and ObservePoint has not obtained prior verifiable consent from a parent or legal guardian, we will immediately remove the user’s personal information from our files.
In the event that ObservePoint sells substantially all of its assets, or one of ObservePoint’s business units is acquired, personal information of visitors to the Website and aggregate information will likely be one of the transferred assets.
When ObservePoint processes your personal data, you have a right under the EU-US Privacy Shield to access, correct or delete your personal data. If your name, e-mail or postal address, telephone number or other personal information changes, you may update, correct or omit the relevant information by contacting ObservePoint Customer Service at support@ObservePoint.com. If you prefer not to receive newsletters or other marketing e-mails from ObservePoint, please let us know by clicking on the unsubscribe link within any newsletter or marketing e-mail you receive. If you prefer not to receive marketing mail via the mail carrier, please let us know by contacting customer service at support@ObservePoint.com. Please be sure to include in any e-mail your full name, e-mail address, and any message. Please note that such requests may take up to ten (10) days to become effective.