Customer Relationships That Last Decades

Summary

What does it take to run privacy for a brand where the customer relationship lasts decades? Host Ethan Prete sits down with Will Clayton, Data Privacy Director at Marriott Vacations Worldwide, whose privacy career stretches back to 2000 and the early days of ad tech. In this episode, Will dives into:

• Why day one of a new privacy law actually starts at day minus 200
• What happens to consent architecture when a customer moves from an opt-out jurisdiction to an opt-in one
• Why the smartest compliance strategy is a single ethical policy war room
• Who should own the consent and preference center
• Whe real cost of negative marketing events like bounces and complaints
• CIPA demand letters
• AI governance
• How to spot privacy laws being weaponized

Essential listening for privacy professionals, marketers, and anyone building the infrastructure that sits between the two.