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What Is Tag Validation?

March 1, 2019 | Clint Eagar | Blog Post

Tag validation takes auditing one step further giving you confidence in your site and data you can trust.

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Tag Governance: Your Best Martech Investment in 2019

November 30, 2018 | Chris Baird | Blog Post

Tag governance is the best investment in martech companies can make in 2019 as it helps you overcome challenges facing your data and decisions.

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Thinking about a Web Analytics Audit? Consider These 5 Questions

August 16, 2018 | Clint Eagar | Blog Post

Explore the need to perform a web analytics audit in order to support better data quality and enable leaders to make better data-driven decisions.

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10 Tag Management Solutions You Should Consider Today

July 11, 2018 | Jason Call | Blog Post

This article discusses various Tag Management Solutions and the leading solutions on the market today. Find out the unique capabilities of each solution and which one will best fit your needs.

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How Analytics and Marketing Tags Break

May 9, 2018 | Clint Eagar | Blog Post

Websites are meant to be dynamic, but the rapid changes often result in broken tags. Learn what a broken analytics tag is and how you can better prevent it.

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Why Poor Data Quality in Web Analytics Happens (and How to Avoid It)

February 7, 2018 | Clint Eagar | Blog Post

This article discusses how poor data quality could negatively impact your ability to measure user behavior.

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Tag Auditing: Your Best Marketing Investment in 2018

January 4, 2018 | Chris Baird | Blog Post

This article discusses why tag auditing is the best investment marketers can make in 2018, helping them overcome challenges facing their data and decisions.

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Data Governance Automation in 2018: Think Global, Act Local

October 31, 2017 | Eric Dumain | Blog Post

This article discusses how a growing technology landscape creates issues in data governance, and introduces how automation can alleviate those challenges.

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Unlocking the Data Layer: An Introduction

January 13, 2017 | Jason Call | Blog Post

This article explains the complex concept of a data layer; what it is and why it’s important to your data quality and governance practices.

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Our Investors Love Data Governance, $19M Worth

December 12, 2016 | Chris Baird | Blog Post

High-quality, actionable data fuels effective decision-making. Bad data, on the other hand, results in misinformed business strategy with dangerous repercussions.

That’s why investors like us.

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Closing the Loop on Data Validation: Robots and Reports

November 2, 2016 | Kara Frazier | Blog Post

This article discusses what steps can be taken after your analytics solution feeds you a data quality score.

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Debugging Code, People and Habits: Tips for Better Data Quality Management

October 26, 2016 | Kara Frazier | Blog Post

This article explains the need for developing processes to debug analytics implementations.

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Data Validation: The Great Seal of Approval

October 12, 2016 | Matthew Maddox | Blog Post

This article discusses how data validation can help analysts and digital marketers gain the confidence of their analytics stakeholders.

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Learn a Lesson in Customer Analytics from Mom and Pop

September 16, 2016 | Sun Sneed | Blog Post

This article discusses how customer analytics and high data quality can help you operate your customer-centric business just like Mom and Pop shops.

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Poor Data Quality Threatens Your Company’s Efficiency

September 14, 2016 | Doug Jensen | Blog Post

This article discusses how how poor data quality can decrease efficiency in your organization.

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The Biggest Web Analytics Mistakes You Didn’t Know You Were Making (Part 3)

August 11, 2016 | Matthew Maddox | Blog Post

This article addresses the common mistake of trying to use a secondary analytics tool to try and validate a primary tool.

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The Biggest Web Analytics Mistake You Didn’t Know You Were Making (Part 2 of 3)

August 4, 2016 | Matthew Maddox | Blog Post

This article addresses the common mistake of trying to use a secondary analytics tool to try and validate a primary tool.

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The Biggest Web Analytics Mistake You Didn’t Know You Were Making (Part 1 of 3)

August 2, 2016 | Matthew Maddox | Blog Post

This post discusses the pitfalls of a common web analytics practice, using a free solution to validate data collected by a premium solution.

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Ensuring Internal Data Quality During an Audit with Adobe Analytics

July 29, 2016 | Clint Eagar | Blog Post

Data is defined as “facts and statistics collected together for reference or analysis.” But what happens if the data you reference is skewed or inflated? With bad data come bad business decisions. Since data is used to predict, handle and enhance the interaction between a business and a consumer, there can be devastating effects caused […]

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The Top 5 Benefits of a Tag Management System

June 28, 2016 | Adam Gilbert | Blog Post

This article discusses specific benefits of using a Tag Management System and what it has to offer. Find out how you can leverage a TMS to enhance your web analytics and data quality.

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Prevent Analytics Data Leakage Before Your Data Privacy Sinks

April 27, 2016 | Adam Gilbert | Blog Post

This article outlines the dangers of modern data leakage and potentially harmful scenarios that may be encountered. Learn how a tag audit can more efficiently find these leaks and keep data secure.

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To the Moon and Back: Audit Data Collection Regularly (Part 4 of 5 Data Quality Survival Tips Series)

April 14, 2016 | Adam Gilbert | Blog Post

This article illustrates the importance of having a strategy when it comes to data collection audits. Learn when the proper time is to audit, and why this process ensures better data quality.

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Data Quality Assurance – Your Life Preserver (Part 3 of 5 Data Quality Survival Tips Series)

April 6, 2016 | Adam Gilbert | Blog Post

This article explains how data quality assurance can help keep you from drowning. Find out why data quality is a journey rather than a destination, and how to be able to trust the data you present.

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How to Define Governance for Your Data Quality Management (Part 2 of 5 Data Quality Survival Tips Series)

February 25, 2016 | Adam Gilbert | Blog Post

This article explains why data can fall by the wayside, even when we have the knowledge and training to be prepared for anything. Find out why data quality is dependent upon defining your data governance.

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5 Points for Data Quality Survival Series (Part 1 of 5)

February 17, 2016 | Adam Gilbert | Blog Post

This article focuses on the importance of promoting your data quality owner. Find out how to know a data quality owner when you see one and why they have such a crucial role.

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How Tag Management and Data Quality Boost Digital Intelligence

December 8, 2015 | Kara Frazier | Blog Post

This article discusses the connection between tag management and data quality. Find out how both processes are implemented and enforced to maximize your digital marketing efforts and budget.

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Web Analytics Tools & Tips: How to Perform a Daily Spot Check Audit

November 5, 2015 | Clint Eagar | Blog Post

This article illustrates the importance of making informed business decisions resulting from good data. Learn the recommended web analytics tools and the auditing plan that should be part of any data quality governance program.

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Research Shows Even the Pros Need Better Tag Management

October 2, 2015 | Kara Frazier | Blog Post

This article outlines the importance of tag management and how tiny flaws can severely skew the story data is telling. Learn how you can do more to ensure accurate data quality and what the best tools are to assist you.

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5 Take-Aways from Adobe Analytics LABS Chicago Event

September 29, 2015 | Chelsi Linderman | Blog Post

This article outlines insights taken from an Adobe Analytics event and how they can improve your Data Quality. Learn about mobile app analytics and the importance of custom dashboards.

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Capitalize on Data Democratization in Your Organization

September 15, 2015 | Chelsi Linderman | Blog Post

This article discusses the importance of data democratization and the effort it takes to put your data to good use. Find out how to do exactly that, and much more.

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Web Analytics Tools & Tips: How to Audit Your Top Pages

September 9, 2015 | Clint Eagar | Blog Post

This article explains the importance of performing regular inspections that assess the integrity of your data quality. Learn how to use web analytics tools and run a tag audit to ensure the inspection process.

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Can You Trust Your Digital Marketing Data?

August 10, 2015 | Kara Frazier | Blog Post

This article discusses digital marketers and their lack of trust in reported numbers. Learn what it takes to ensure accurate data quality, and the steps necessary to feel confident in the changing world of web analytics.

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How to Verify Tag Changes with Google Tag Manager in Preview Mode

July 27, 2015 | Clint Eagar | Blog Post

This article outlines the importance of consistent data whenever a change to measurement implementation is performed. Learn step by step how to verify tag changes with Google Tag Manager for ensured data quality.

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Website Tags are Bound to Break…

July 21, 2015 | Craig Scribner | Blog Post

This article illustrates the reality of broken website tags and how to minimize the impact of data quality issues. Learn three tips to help prevent tag issues, and how to benefit from a tag audit.

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Data Inflation: A Hidden Danger for Your Analytics Data

April 6, 2015 | Brad Perry | Blog Post

This article explains the dangers of inflation and how data quality can be hindered because of it. See why inflation can affect web analytics data and what happens to a real company that must deal with this.

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Audits and Journeys: What’s the Difference?

December 3, 2014 | Brad Perry | Blog Post

This article talks about the differences between an audit and a simulation. Learn the unique role of each and when they should be used to achieve better data quality management.

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Prevent Data Leakage

November 18, 2014 | Brad Perry | Blog Post

This article outlines the threats associated with data leakage and how it can negatively impact your data quality. Learn the remedies for these situations and what you can do now to prevent it from happening.

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Data Quality Management Process Part 3: Data Quality Analysis

November 7, 2014 | Brad Perry | Blog Post

This article explains the final step in the data quality management process. Learn how to analyze the tag audit and simulation data, make data quality improvement recommendations, and confirm changes.

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Leveraging Audits for Documentation

November 4, 2014 | Brad Perry | Blog Post

This article discusses the data quality management best practice of having a quarterly review of documents. Learn about the importance of documents and to update them as necessary so an accurate reflection of which data is being collected is maintained.

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Confirming complex integrations

November 4, 2014 | Brad Perry | Blog Post

This article outlines the advantages of data quality management. Learn why the verification of complex integrations can be a background process that frees up digital teams to be more responsive to business needs.

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Data Quality Management Process Part 2: Segmentation Techniques

November 2, 2014 | Brad Perry | Blog Post

This article focuses on segmentation techniques and three steps to building your audit segmentation/simulation targeting plan. Learn this web analytics best practice and improve your data quality.

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Auditing Tags in Intranet Sites

October 24, 2014 | Brad Perry | Blog Post

This article explains the importance of understanding how to work intranet sites into your regular auditing cadence. Find out why priorities should be evaluated and what questions should be asked when determining how often to perform intranet audits for better data quality.

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Data Quality Management Process Part 1: Data Collection Triggers

October 21, 2014 | Brad Perry | Blog Post

This article discusses the difference between tag audits and simulations for ObservePoint users. Learn how to benefit from each with their unique functions, and how to use data collection triggers as a signal of when to audit.

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Set Proactive Alerts

October 20, 2014 | Brad Perry | Blog Post

This article points out the reality of evolving standards, and how we need to be proactive, powerful and practical. Learn why a proactive alerting system is a useful web analytics tool for measuring and improving data quality.

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Audit data collection once, twice, three times

October 16, 2014 | Brad Perry | Blog Post

This article explains the importance of audits before, during, and after the development and deployment processes. Learn how having a tag audit is central to those processes in validating code.

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How good rhythm improves data quality

October 8, 2014 | Brad Perry | Blog Post

This article discusses why developing a rhythm when conducting a tag audit is essential to making data validation a part of an organization’s digital DNA. Learn why this rhythm leads to improved data quality.

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Improving Digital Data Quality with Auditing and Governance

October 6, 2014 | Brad Perry | Blog Post

This article explains why tag auditing is an important first step in tag management and in defining a comprehensive digital data quality governance process.

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Deploy a Data Governance Solution to Test Your Analytics Tags

September 30, 2014 | Brad Perry | Blog Post

This article outlines why an auditing solution is necessary to gaining accurate, trustworthy data. See the reasons why a tag audit makes data jump from simple to actionable.

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Defining Governance for Data Quality

September 30, 2014 | Brad Perry | Blog Post

This article discusses the importance of governance for data quality, and the need for tag management. Also, see what three key processes data collection best practices revolve around.

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Four Basics of Tag Deployment

September 29, 2014 | Brad Perry | Blog Post

This article explains how basic elements of data quality management can be a challenge for every company. Learn four conditions that must be met so data doesn’t become corrupted, inflated, or unreliable.

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10 Steps to Digital Data Quality Nirvana

August 25, 2014 | Brad Perry | Blog Post

This article outlines how to manage data quality, and the ultimate cost of poor data. See the ten perscribed tips to correct data quality problems and prevent them in the future.

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It’s Time to Ditch the Data Janitor

August 19, 2014 | Brad Perry | Blog Post

This article discusses the importance of having a person (or group of people) responsible for data governance. Learn what qualifies a person to be in such a position and how web analytics tools experience can impact the data quality.

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Measure Twice, Cut Once: Debunked

August 18, 2014 | Brad Perry | Blog Post

This article explains why having more than one web analytics tool can compromise overall data quality, cause confusion, and create unnecessary work. Learn why clean and consistent data is essential to realizing return on digital marketing tools, work, and spends.

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Bad Data and Bad Decisions: Facebook’s Sinking IPO

October 3, 2012 | Brad Perry | Blog Post

This infographic illustrates how companies are feeling the need to be responsible with their web analytics data. See examples of how Facebook and other organizations have made bad business decisions, due to bad data quality, and how it has steered them in the wrong direction.

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Audit Score: Tracking Your Progress Over Time

February 13, 2012 | Brad Perry | Blog Post

This article defines the five criteria used to calculate an audit score. As you create your presence on the web, analytics and their efficiency play an important role. See what is taken into account and why the audit score is a quick way to gauge your data quality.

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