Technology Governance

Make sure your data collection is accurate.

Your company relies heavily on tags to power your analytics and MarTech solutions. So when errors crop up and tags break down, you’re left with bad data, lost ROI on MarTech, negative user experiences, and important business decisions being made on inaccurate data.

Technology Governance ensures your data collection tools and processes are executing as planned, so your organization can make better decisions based on better data.

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Test, monitor, and validate your marketing technologies.

Technology Governance automatically validates your digital data by scanning your organization’s web properties and auditing tagging implementations for functionality and integration errors. Without deploying any code, Technology Governance audits your digital channels to:

  • Check for all MarTech implementations and inaccuracies in your data collection process

  • Simulate critical user activities and paths to verify functionality and measurement

  • Validate your data collection is complete and your data is accurate from beginning to end

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Scan your site to uncover tagging errors and gaps in your data.

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Recreate user paths to verify functionality and analytics integration.

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Create custom requirements to test against live implementations.

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App Emulation

Test, monitor, and validate your mobile SDKs and analytics data.

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Comparison Reports

Build and manage hundreds of tests based on your Audits.

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Use live debugging to verify your tagging implementation.

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Tag Hierarchy

Visualize the tagging architecture throughout your website.

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Video Journeys

Test your advertising tags and video analytics to improve ROI for video.

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Web Journey Manager

Build and edit user journeys without any JavaScript knowledge.

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Alert your team to malfunctions in your data collection immediately.

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Keep track of your data quality and QA progress with clear visuals.

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Secure testing

Test your implementations in pre-production via VPN, proxy server, or another secure method.

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Ready to see the difference ObservePoint can make for you?

Get a free website audit to start collecting trusted data and actionable insights today.