Technology Governance

Make sure your data collection is accurate.

Your company relies heavily on tags to power your analytics and MarTech solutions. So when errors crop up and tags break down, you’re left with:

  • Bad data
  • Lost investment on MarTech
  • Negative user experiences 
  • Decisions based on inaccurate data

ObservePoint ensures your data collection tools and processes are executing as planned, so your organization can make better decisions based on better data.

Test, monitor, and validate your marketing technologies.

ObservePoint’s solution for Technology Governance automatically validates your digital data by scanning your organization’s web properties and auditing tagging implementations for functionality and integration errors. Without deploying any code, ObservePoint audits your digital channels to:

  • Inventory all approved and unapproved MarTech 

  • Test MarTech functionality and integration 

  • Simulate user paths to verify functionality

  • Validate your data collection is complete and accurate

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Congratulations! You made it all this way!

As a thank you for checking out all of our content, we want to offer you a free, 100-page Sample Audit of your website. Just let us know the domain you want audited, and we'll email you what we find!