Your company relies heavily on tags to power your analytics and MarTech solutions. So when errors crop up and tags break down, you’re left with:
ObservePoint ensures your data collection tools and processes are executing as planned, so your organization can make better decisions based on better data.
ObservePoint’s solution for Technology Governance automatically validates your digital data by scanning your organization’s web properties and auditing tagging implementations for functionality and integration errors. Without deploying any code, ObservePoint audits your digital channels to:
Inventory all approved and unapproved MarTech
Test MarTech functionality and integration
Simulate user paths to verify functionality
Validate your data collection is complete and accurate