Tip Jar: Cookie Initiators & Origin Stories

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Episode Summary:

  • Cookie Initiators & Origin stories are patent-pending features that allow you to easily pinpoint exactly where a cookie came from. This includes the technologies that set the cookie, as well as the exact line of code where the cookie originated.
  • This makes it infinitely easier to remove or alter cookies that are behaving outside the parameters of your CMP, or were perhaps added to your site inadvertently
  • This is vital to maintaining a robust privacy program at your company
  • This feature is now available in audits and in journeys

Watch the webinar for detailed how-to’s on these new, patent-pending features!

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