Touchpoint Management
Standardize tracking for better insights.
Most organizations operate their campaign tracking in silos-each team adhering to their own standards and often with little to no governance across channels. This means that your teams and your data sets are frequently misaligned, and the insights derived from your data often end up at best, skewed, and at worst, directionally inaccurate.ObservePoint enables you to standardize campaign tracking and automate page testing for accurate customer journey insights and smooth experiences. Learn More
Understand your customer’s complete journey to conversion.
To trust campaign ROI calculations, you need to first trust the data going into those calculations. ObservePoint’s solution for Touchpoint Management ensures your marketing measurement program is unified and consistent, giving you the confidence to make decisions based on complete and accurate data.
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Establish and enforce cross-channel tracking formats and syntax
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Define an enterprise-wide taxonomy of metadata standards
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Build out templates to save time and remove human error
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Leverage integrations to create touchpoints and manage metadata
Key Features
Custom Views
Customize saved views to focus on exactly what is most important to different roles and responsibilities.
Learn moreCustom Templates
Quickly create campaign templates with universal touchpoint IDs and established standards.
Learn moreUnified Taxonomy
Define and govern marketing campaign metadata attributes and values in a single, enterprise-wide standard.
Learn moreCustomer Data Collection
Capture and unify every customer interaction.
Learn morePlatform Integrations
Integrate with currently implemented technologies.
Learn moreFeatured Content
Tip Sheet
Overcome the 8 Most Frustrating Campaign Tracking Limitations
Read Tip Sheet
Session
Self-Service Analytics: A Reporting Monkey’s Utopia
Watch Session
Blog Post
5 Steps to Scale Campaign Classifications Metadata
Read Blog Post
Touchpoint Management
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