A Better Digital World (Introduction)
2020 has accelerated the Digital Revolution, which is being led by every marketer, analyst, and insights professional who is using data to create engaging experiences and a better digital world.
Data Governance Provides a 432% ROI – Dean Davison, Forrester
See how Forrester’s TEI™ of ObservePoint found data governance provides 432% ROI by helping to optimize customer experiences, increase revenue, improve productivity, and avoid wasted ad spend.
The Future of Marketing in a Post-Cookie World – Alex Langshur, Cardinal Path
Learn how to thrive in the digital marketing and analytics world despite the impending death of cookies.
Solving GDPR’s Data Subject Requests Big Data Problem – Ed Devine, Fandango & Glen Horsley, RIVN
Join the discussion on the creation and rollout of a privacy program that resulted in Four Recommendations for DSR compliance.
Data Governance Tips & Tricks – Jordan Avalos & Pam Frei, Southwest Airlines
Utilize lesser-known features of ObservePoint for data governance: LiveConnect, Action Set Library, Webhook integrations, Google Sheets Ad-ons, and more!
ObservePoint Acquires Strala’s Technologies
Learn about ObservePoint’s recent acquisition of Strala’s three core technologies: Touchpoints, JourneyStream, and Prism.
Lea Pica, LeaPica.com – 3 Keys to Avoiding Presentation Zombification and Creating an Impact with Your Insights
Learn from Lea Pica, Data Storytelling Advocate, about how to help others remember your data and act upon it.
Peter O’Neill, Ayima – Identifying and Resolving Transaction Discrepancies
Peter O’Neill, Director of Analytics at Ayima, will discuss how to establish trust in the data captured in key conversion paths.
Jon Tomlinson, Metric Partners – Maximize Your Marketing Channels for Adobe Analytics
Learn how to use sub-channels to improve data quality while maximizing Adobe’s marketing channel reporting.
Chris O’Neill, ObservePoint – Perfecting Release Validation: Catch Errors Before they Destroy Your Data
Learn how to use release validation to identify analytics errors in a staging environment before going live.
3 Ways to Optimize Your Website with Test Automation: Data Quality, SEO, & Page Performance
Learn from Ali Shoukat, Marketing Technologist at Cisco, and Chris O’Neill, Solutions Engineer at ObservePoint, how to use test automation to improve various aspects of site performance.
Webinar – Migrating from Adobe DTM to Launch: A 4-Phased Approach
Learn how to migrate your legacy Adobe Dynamic Tag Management implementation over to Adobe’s new TMS, Launch by Adobe.