What is a Data Layer Audit?
An Audit of your data layer will verify what tags are deployed on your site, how the tracking technologies interact with your data layer, and what variables are being populated.
“I can say without a doubt that since we started, with every pending release that was going to production, ObservePoint has caught an issue for us.”
Jordan Avalos, Senior Analyst, Southwest Airlines
“With ObservePoint, I’m able to reassure stakeholders that errors won’t pop up and that the integrity of their reports will be sound."
Maggie Vega, Senior Marketing Analyst, Finning
What will my Data Layer Audit include?
ObservePoint's auditing technology will scan your data layer and check for:
Presence of data layer object
Presence of variables within the data layer
Presence of values within the variables
Variable and value details, so you can verify they’re in the right format
Can I schedule automated audits of my data layer?
Yes. ObservePoint’s Audits can perform regularly scheduled scans of your data layer to make sure it's consistently functioning properly and populating the right key-value pairs. You can also audit in both staging and production environments.
Can I test data layer values that occur as a result of event triggers?
Yes. An Audit can show you what events trigger which analytics tags, so you can confirm the right actions are being tracked.
Can I receive alerts when an Audit discovers errors with my data layer?
Yes. ObservePoint’s Rules feature enables you to create expectations for the data layer, then test against those rules. Alerts will notify you if anything breaks those rules.
Can an Audit track other third-party technologies deployed across my site?
Yes. The Audit is designed to give you comprehensive information about the third-party technologies that are deployed on your site. It will report the vendor, the data that’s being collected, and where it’s ending up. See the list of Supported Tags for details.