Recreate user paths to verify functionality.
Your users traverse critical paths within your website on a regular basis. Are you sure those paths are functioning properly and that your MarTech solutions are tracking correctly?
Solving these issues as soon as they happen will help you maintain a good customer experience and ensure that you’re able to track it.
Journeys help you verify functionality by:
- Simulating the steps in your site’s user flows, such as shopping carts or user logins
- Notifying you if anything prevents the path from completing or if the analytics are not tracking
- Allowing you to configure items such as browser, location, and consent preferences to detect issues a user may experience