Tag Initiators

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Visualize how cookies and tags are loading on your site.

Have you ever wondered how a particular cookie or tag is loading on your website?

Tag Initiators provides real-time Audits that illustrate the relationship of the cookies and marketing technologies on your site, identifying which are triggering others to load. Clear visuals and reports make it easy to discover any tech you have not approved and ensure your data collection is secure and accurate.

Tag Initiators enables you to:

  • View flowcharts that show the origin of each cookie and tag on a page-by-page basis
  • Identify unauthorized cookies and technologies deployed on your site
  • Detect hard-coded or piggybacking tags being loaded outside of your tag management or consent management systems