What is a Google Analytics Audit?
“The reports we get from our regular Audits give us a constant, up-to-date document that’s based on the real world and not what we designed in the past.”
“I can say without a doubt that since we started, with every pending release that was going to production, ObservePoint has caught an issue for us."
How does automated testing for Google Analytics work?
- Crawl your site (no code to deploy).
- Look for any analytics requests being sent to the Google Analytics servers.
- Report back in aggregate which pages have Google Analytics installed on them (and which don’t).
- If you have event tracking, you can define which actions should trigger Google Analytics to test whether GA is firing as expected.
What does a Google Analytics Audit include?
Tag presence. Identify which Google Analytics tags are deployed on each page.
Duplicate tags. Audit Google Analytics tags for multiple fires to ensure your data is not inflated.
Variables and values. See the variables and values your tags are capturing to check for missing data or formatting errors.
Data layer. Inspect the data layer for missing values or variables.
Tag versions. Check that up-to-date versions of tags and triggers are deployed.
Load times. Test your page and tag load times to see if Google Analytics is slowing down your site or loading incompletely.