What is a Google Tag Manager Audit?
An Audit scans your GTM implementation to verify that your tags are deployed correctly through the tag manager and collecting data accurately.
“I can say without a doubt that since we started, with every pending release that was going to production, ObservePoint has caught an issue for us.”
Jordan Avalos, Senior Analyst, Southwest Airlines
"We can set ObservePoint to scan through the whole site and make sure that there are no inconsistencies or changes in what we had there before."
Angus Gough, RS Components
What will my Google Tag Manager Audit include?
ObservePoint's auditing technology will scan your tag management implementation and report on factors that impact data quality, including:
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Tag presence. Identify which analytics tags are deployed on each page to see if any are missing or being delivered outside of GTM.
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Duplicate tags. Check if any tags are firing more than once per page and double counting your data.
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Variables and values. See all variables and values your tags are capturing to fill in any missing data or to correct formatting errors.
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Data layer. Inspect the values and variables in your data layer to ensure you're not missing any tracking elements.
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Tag versions. Check which versions of tags and triggers are deployed on your site to prevent mixing with obsolete versions.
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Tag load times. Test your page load time to see if your analytics are slowing down your site or not fully loading.
Can I schedule automated audits of my tag management implementation?
Yes. ObservePoint’s Audits enable you to set up regularly scheduled scans of your Google Tag Manager implementation to make sure it's fully deployed and functioning properly. Audit your GTM implementation in both staging and on the live site to minimize errors.
Can I get notifications when an Audit uncovers an error with my implementation?
Yes. ObservePoint’s Rules feature allows you to set expectations for Google Tag Manager, then test against those rules, alerting you if anything is not functioning accordingly.
Can a Google Tag Manager Audit test event-based tags?
Yes. An Audit can be set up to trigger events and report if the intended analytics tags were also triggered. You can discuss specific paths or experiences you'd like to test with an ObservePoint representative.
Can my Audit track other third-party technologies deployed across my site?
Yes. Your Audit will crawl through your site, identify all technologies, and report back the vendor, location, and what data is being collected. See the list of Supported Tags for details.