ObservePoint Makes 2021 Inc. 5000, No. 14 in Utah Software

SILICON SLOPES, Utah — August 17th, 2021 — Inc. magazine announced today that ObservePoint has been included on the annual Inc. 5000 list for the third year in a row as one of the nation’s fastest growing private companies. ObservePoint was ranked No. 3918 nationwide and No. 16 in the software industry in the state of Utah. 

“We are honored to be recognized in the Inc. 5000 for another year,” said Chris Baird, ObservePoint CMO. “Being on the list has helped us build credibility, network and start conversations with other award winners, and build confidence with current and prospective clients. In order to cope with the challenges presented in 2020, we had to adapt from the live event circuit to the virtual universe, focusing on creating more personalized web experiences. Listening to our customers is what helps us build better data governance solutions to make their collection process as fast and easy as possible. We also began developing new solutions for privacy as that has become such a prominent concern among our audience. Because of these efforts, we were still able to reach our goals, and foresee achieving them this coming year as well.” 

Not only have the companies on the 2020 Inc. 5000 been very competitive within their markets, but the list as a whole shows staggering growth compared with prior lists as well. The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent, and a median rate of 165 percent. The Inc. 5000’s aggregate revenue was $209 billion in 2019, accounting for over 1 million jobs over the past three years.  

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are also being featured in the September issue of Inc., available on newsstands August 18.

“The companies on this year’s Inc. 5000 come from nearly every realm of business,” says Inc. editor-in-chief Scott Omelianuk. “From health and software to media and hospitality, the 2020 list proves that no matter the sector, incredible growth is based on the foundations of tenacity and opportunism.”

The annual Inc. 5000 event honoring the companies on the list will be held virtually from October 23 to 27, 2020. As always, speakers will include some of the greatest innovators and business leaders of our generation.

John Pestana and Rob Seloas founded ObservePoint in 2007 when they realized a recurrent problem in the marketing and analytics industry. As online activity continued to explode, many businesses missed opportunities to engage with customers because of inaccurate data and poor insights. ObservePoint solves this problem with software which validates that MarTech tools are collecting accurate data. 

From the beginning, ensuring quality products has been at the center of the ObservePoint mission, and this year ObservePoint was pleased to expand their product line through an acquisition of Strala’s attribution technologies. With this expansion, ObservePoint can not only test and validate data collection technologies, but standardize data before it’s collected, automate campaign tracking and touchpoint management, and provide real-time attribution and ROI insights.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, are available here.

More about Inc. and the Inc. 5000


The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multi-platform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

For more information on the Inc. 5000 Conference, visit http://conference.inc.com/


About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and data governance. Our automated Technology Governance solution enables companies to scan their digital properties for data collection errors—ensuring they are collecting accurate data to guide their decisions.

Now with Privacy Compliance and Campaign Performance, ObservePoint helps organizations comply with regulations to protect customer data as well as standardize campaign tracking to capture complete, actionable insights.

Together, ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook


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